GUELPH, ON, May 11, 2014/ Troy Media/ – Science-based evidence in food safety seriously compromises any argument for allowing raw milk to be freely sold to Canadians. Even a small amount of raw milk can seriously harm a child, a pregnant woman, the elderly, individuals with a compromised immune system, or anyone for that matter; just one glass will do it.
Still, it appears that support to legalize its distribution is growing in North America. In fact, Louisiana is currently considering loosening its laws to permit raw milk to be legally sold to consumers. In Canada, raw milk crusader Michael Schmidt, despite a recent legal setback, seems to be making some inroads, and an increasing number of people support his cause.
Some have turned this debate into one about the freedom of choice while proponents of the status quo in Canada perceive this as a public health matter. It is much more complicated than that though.
Since 1991, regulations require that milk be pasteurized in order to be sold in Canada. The CFIA clearly states that raw milk can harbor dangerous microorganisms that can pose serious health risks, but such a claim is vigorously disputed by raw milk advocates. They believe our current law breaches consumers’ rights to choose, and accept the fact that freedom always comes with certain risks, even in food. Some studies suggest that pasteurization takes away some of milk’s nutritional benefits, which would support the view of pro-raw milk groups. That said, the findings of many other studies are inconclusive; thus, to draw any definitive conclusions would be premature. We do know more than we did in 1991, but much remains to be discovered by food scientists.
The ever-mounting media frenzy for stories about food safety and natural foods has clearly generated a great deal of confusion in consumers’ minds. Case in point: results of a recent survey suggest that several responding consumers are concerned about raw milk without being able to accurately describe what raw milk is. The risk communication game is clearly getting problematical for governments and industry alike.
When it comes to raw milk, risk perceptions vary greatly between countries. In Europe, for example, consumers can buy raw milk from public vending machines while many American states already allow for raw milk to be sold by retailers. This stands in contrast to Canada.
The politics of raw milk is always won, or lost, on the basis of trust. Since consumers tend to trust farmers, and Canadian farmers have a powerful lobbying group, the political nature of the raw milk debate in our country is unique.
Dairy farmers, arguably Canadian agriculture’s most powerful lobby group, perceive any change to the current legislative regime as an economic threat. Even if raw milk would likely appeal to a marginal number of consumers, dairy farmers consider this as a legitimate menace, however small.
Facing the influential dairy sector are small farm operators like Michael Schmidt who want some attention as well and are emphasising the virtues of local, straight-to-consumer milk distribution. They, too, warrant the trust of consumers. As a result, the battle to gain the trust of the masses continues.
Nonetheless, raw milk may very well represent an opportunity for Canadian agriculture to recognize the diverse nature of markets. In other words, many modern consumers look for original, natural foods and more than ever seek different benefits. As such, economic growth and innovation in agrifood can occur only by embracing the power of differentiation. Raw milk may not provide such an opportunity, but it could with the proper use of technologies and cautionary policies.
Let’s not get ahead of ourselves, though. Given our regulatory regime in dairy, getting a bill to legalize raw milk through Parliament will continue to be an uphill battle.
Dr. Sylvain Charlebois is Associate Dean at the College of Business and Economics at the University of Guelph in Ontario.
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