It’s halftime! Are you winning?

Most small business leaders have no defined goals, they’re unsure what to keep track of and they’re floating from year to year

It’s halftime! Are you winning?
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Most small business leaders have no defined goals, they’re unsure what to keep track of and they’re floating from year to year

Four things to understand about the power of marketing

Are you giving marketing the respect it deserves?

Four things to understand about the power of marketing
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Are you giving marketing the respect it deserves? Look at your business and ask: is marketing an afterthought or fundamental pillar?

Shrinkflation: to control costs, food companies shrinking packaging

When costs rise, a food company has three options: raise the price, make smaller packages or change the ingredients

Shrinkflation: to control costs, food companies shrinking packaging
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When costs rise, a food company has three options: raise the price, make smaller packages or change the ingredients

The economy is doing well, so why can’t Canadian grocers hike prices?

Grocers need to find a way to make inflation work for them and that means competing in the online market

The economy is doing well, so why can’t Canadian grocers hike prices?
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Grocers need to find a way to make inflation work for them and that means competing in the online market

Are we really all on treaty land?

The phrase ‘you are now on treaty land’ is part of a slick marketing campaign with clear financial goals

Are we really all on treaty land?
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The phrase ‘you are now on treaty land’ is part of a slick marketing campaign with clear financial goals

Trade show tricks, tips … and traps

You need a clear marketing strategy, prepared staff, the correct giveaways, quick follow-up on leads and plenty of energy

Trade show tricks, tips … and traps
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You need a clear marketing strategy, prepared staff, the correct giveaways, quick follow-up on leads and plenty of energy

How to overcome the sales/marketing disconnect

We need regular, repeatable communication systems that bring marketing into the sales cycle and allow sales to contribute to the marketing plans

How to overcome the sales/marketing disconnect
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We need regular, repeatable communication systems that bring marketing into the sales cycle and allow sales to contribute to the marketing plans

World’s best brands meet in Banff to share secrets of success

The Gathering, founded by Calgary marketing gurus Chris Kneeland and Ryan Gill, honour brands that enjoy a cult-like following among consumers

World’s best brands meet in Banff to share secrets of success
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The Gathering, founded by Calgary marketing gurus Chris Kneeland and Ryan Gill, honour brands that enjoy a cult-like following among consumers

7 ways small businesses can reach customers

If you’re capturing leads with only one type of media or channel, you're missing out on capturing three to 10 times more prospects

7 ways small businesses can reach customers
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If you’re a small business capturing leads with only one type of media or channel, you’re missing out on capturing three to 10 times more prospects

Tim Hortons: the killing another of Canadian icon

Parent company RBI’s international expansion plans may well be behind the heartless Tim Hortons policies in Canada

Tim Hortons: the killing another of Canadian icon
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Parent company RBI’s international expansion plans may well be behind the heartless Tim Hortons policies in Canada

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