What 2015 taught us about achieving social media success

How many of these alerts apply to your organization?

What 2015 taught us about achieving social media success
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MACLEAN: How many of these alerts apply to your organization?

Influencer marketing tops the charts in 2015

Publishing a blog and identifying 10 influencers to form relationships with is a good place to start

Influencer marketing tops the charts in 2015
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MACLEAN: Publishing a blog and identifying 10 influencers to form relationships with is a good place to start

Assigning your company’s social media chores

What CEO's, executive assistants, the marketing department and hired guns need to start doing now

Assigning your company’s social media chores
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MACLEAN: What CEO’s, executive assistants, the marketing department and hired guns need to start doing now

Are you making use of your vertical networks?

Vertical networks are defined as a group of companies that serve each other's specialized needs and not a broader market

Are you making use of your vertical networks?
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MACLEAN: Vertical networks are defined as a group of companies that serve each other’s specialized needs and not a broader market

2 steps (+10) to establishing your social media distribution networks

Follow our action plan to enhance your company's online presence

2 steps (+10) to establishing your social media distribution networks
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MACLEAN: Follow our action plan to enhance your company’s online presence

Beware the Keystone Cops approach to social media

Four red lights the social media strategist encounters on a regular basis

Beware the Keystone Cops approach to social media
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MACLEAN: Four red lights the social media strategist encounters on a regular basis

You’ve got 5,000 social media contacts. Now what?

Increasing your shared value to nine times before asking for something gives you a 90 per cent chance of getting what you want

You’ve got 5,000 social media contacts. Now what?
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MACLEAN: Increasing your shared value to nine times before asking for something gives you a 90 per cent chance of getting what you want

The boss, the boardroom and your online reputation

Reduce corporate risk by moving social media to the top of the boardroom agenda

The boss, the boardroom and your online reputation
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MACLEAN: Reduce corporate risk by moving social media to the top of the boardroom agenda

Why more contacts in LinkedIn means better business

Our tips to using LinkedIn more effectively

Why more contacts in LinkedIn means better business
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MACLEAN: Our tips to using LinkedIn more effectively

3 steps to remember when starting a blog

Prospecting for new customers today is a lot more complicated

3 steps to remember when starting a blog
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MACLEAN: Prospecting for new customers today is a lot more complicated