|Marketing Brochure||Marketing Brochure|
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CALGARY, Alta. March 11, 2016/ Troy Media/ – If you want to differentiate yourself from all the other candidates being interviewed, forget leading with a resume. Use a Marketing Brochure instead.
In my last [popup url=”https://www.troymedia.com/2016/02/27/marketing-brochures-help-stand-looking-job/” height=”1000″ width=”1000″ scrollbars=”1″]column[/popup] I introduced you to the first of three major types of Marketing Brochure, the “Backgrounder,” to help set you apart from other candidates. The backgrounder, however, is probably the least effective type of brochure, but keep in mind all the resumes and applications you have submitted to no avail.
This time I will share how the “Table Setter” works.
If you have a face-to-face interview, you have miraculously made it through the Black Hole of the Applicant Tracking System (ATS) software and/or HR. You are among the final 10 to 12 candidates out of a possible 1,200 (no kidding). You should celebrate … but your immediate goal is to differentiate yourself from the other candidates enough to earn one of the three final interview spots. The “Table Setter” is a much more effective tool than a resume.
Don’t make the mistake of immediately handing your interviewer a resume. As soon as they stick their nose in a resume you’ve lost them so guide them through your Value Proposition (what you bring to the table for the Hiring Manager) with your brochure.
“I hope you don’t mind, but instead of you having to read through the endless paragraphs of a resume, I put together a brief Marketing Brochure that shares some of the things I bring to the table for you. I call it my Value proposition. May I walk you through it?”
The “Table Setter” can be as brief as a single page (front and back) or up to a five pages (the fewer the better at this point). It can come in the form of a full page like a portfolio or printed PowerPoint, Tri-Fold (one-sheet of paper, landscape with three columns creating six panels), Bi-Fold (one sheet, landscaped with two columns or four panels), or Multi-Fold (same as a Bi-Fold, but with two or more sheets of paper stapled in the middle). They can be printed at home or you can use a more professional outlet
Al, what do I include in this thing?
Here’s where your creativity can come into play.
- Company or Product Logos
- Graphs or Charts
- Work Examples
- Numbers, Percentages, Dollars
Timelines make great visuals. For example, if your responsibility increased over time or you want to show consistent increased productivity over a period of time, timelines are just the ticket.
Company or Product Logos are great attention getters (even the logo of the company you are interviewing with). This shows what you did, when you did it in a form that is immediately recognizable by the Hiring Manager.
A Graph or Chart is certain to be examined, with a conversation about what it means.
Work Examples are a winner as well. What better way to show what you can do for your future employer than to give examples of what you have done in the past?
Numbers, Percentages and/or Dollars are ways to speak of those work examples. Be sure not to share company secrets. This is a major no-no.
If you have won Awards for your efforts, share that with your interviewer. Pictures of the award can be manipulated to fit the brochure. And reasonable facsimile is okay too (Let’s say you won a “Diamond Award,” but no picture of it looks good, use a Google Image).
Certificates can be scanned and included in your brochure.
The contents of your “Table Setter” Marketing Brochure are limited only by your imagination and creativity and they can be a blast to put together. It also reminds you of the Value Proposition you bring to an employer and you DO have value!
It’s unlikely your interviewer will have ever seen anything like this. You have just differentiated yourself from all the others.
And don’t forget to include your contact information! It does you no good to have created this magnificent document without a way to be contacted.
Troy Media columnist Al Smith is co-author of the Amazon Top Rated book [popup url=”http://amzn.to/1R0SuRM” height=”600″ width=”800″ scrollbars=”0″]HIRED! Paths to Employment in the Social Media Era[/popup], a Keynote Speaker, Career Coach and Resume Writer. Al is included in Troy Media’s Unlimited Access subscription plan.
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