Just as the invention of portable gaming consoles caused the decline in arcade attendance, the advent of online casinos has worried land-based casino operators about losing their players to trying their luck on the couch rather than at a real slot machine or card table. While land-based casinos still rule that particular market within the U.S. (revenue amounted to 71.1 billion U.S. dollars), online gaming is poised to challenge it for supremacy in the coming years with a forecast of reaching 51.96 billion U.S. dollars in 2018 alone.
But while online casinos appeal strongly to those who don’t want to make the trip to Las Vegas or Atlantic City, the ability to access casinos via a smartphone opens the doors for a whole new audience that simply have no inclination to visit a bricks and mortar venue any time soon.
Statistics show that in 2016, 40% of online players who enjoyed having a bet or wager were young people between the ages of 21 and 34). In 2018, 94% of U.S. adults own a smartphone. A guide about the history of adoption tells us that there is a huge market open and available for the online casino industry to shift even more towards the mobile user.
Today, online sites have a unique opportunity to grow their products on a mobile scale. Improved processing capabilities and growth in connection speeds makes gaming quicker and connections more reliable. Developers are able to focus more on the games themselves rather than be confined to the capabilities of the technology. VR and AR developments opens all kinds of doors for innovation, giving developers the ability to bring the casino floor to a player sitting at home. Players can have a wide array of games at their fingertips with the ability to change tables, increase stakes or join friends as needed.
Privacy and security hardware have improved as well, with wider adoption of two-factor authentication providing greater peace of mind to players as they look for financial and personal security as they play. Constant patches work to get ahead of potential data breaches and today players can even use their smartphones to buy games either by having the cost deducted from their pay as you go balance or added onto their monthly bill.
Finally, online casinos provide games with smaller denominations, making gaming more accessible to more casual players. Some online sites offer the ability to play for as low at $.10. Smaller denominations are very mobile friendly for someone who may only be able to play for a short amount of time or someone on a tight budget who wants a little entertainment.
The brilliance of the newest generation of smartphones is the perfect vehicle for online casinos to access an entirely new market. Through smart development, strong marketing and an entertaining product, online sites are ready to give current players a new medium while attracting a brand-new audience to their sites.
This site is Powered by Troy Media Digital Solutions