4 Ways Mobile Technology is Re-Shaping the Shopping Experience

e-commerce

Long gone are the days of flipping through the pages of those thick catalog books for shopping… now you can flip through the pages of your favorite shopping sites or apps! It’s amazing how far retail has come.

For a while, the only way to shop was to physically go into a store to handle your shopping needs… now you can use your phone to handle all of that. Using your phone to shop would have been an unthinkable thing in the mid to late 19th century, but again, look how far technology has come.

Not too long ago, the only way to buy groceries was to physically go into the store to pick out what you need. Now you can order your groceries from your phone or tablet, have a store clerk do the shopping for you, and all you would need to do is pick it up from the store… there are some apps that will deliver the groceries to you as well, and you wouldn’t need to leave your home at all!

If you’re not hip to this thing called technology, then you better get with this never-ending trend! Technology is only going to keep growing and changing. It’s not only changing the way people shop… it’s also giving stores a new way to interact with their customers! Check out these ways that mobile technology is changing the shopping experience.

Discounts Offered In-Store with Social Media Promotions

People share everything on social media, and businesses are using that to their advantage. One way that businesses are integrating a social strategy to shopping is by offering customers a shopping incentive for promoting your brand digitally. What does that mean exactly? That means that businesses are offering their customers discounts in-store if they promote your brand online.

For example, if you were to go to a particular store and the store associates offer you 20 percent off on your entire purchase if you make a post about their store using the store’s designated hashtag. An example of a post would be something like this…  “Hey everyone! Come and check out the deals here at #shoes4less! I just bought three pairs for under $30!”

If you were to make a post like that and share it to your Facebook or Instagram, you’d be helping that store out by increasing the word of mouth about that store, as well as helping that store increase in-store sales!

You No Longer have to be Behind a Desk to Run Your Business

This is one of the major perks that business owners love about the advancements in technology. You can now operate your business with the tap of your finger. This is ideal for business owners that have busy schedules! The creation of mobile-friendly software allows business owners to get access to their accounts and store data at any time, putting them in control 24/7

You can even join the technology bandwagon yourself! If you have a knack for business, or even if you have a talent that could potentially bring you a steady income, consider starting your own online business and make your website the face of your company. Whether it’s an online boutique or your carpet cleaning service, putting a website behind your product or service will give your company an official brand.

Mobile Checkout

Technology today has allowed shoppers to not only avoid long lines by shopping and checking out on their mobile devices, but it also cuts their shopping time in half… a theory unheard of a few decades ago. This advancement has definitely given customers new shopping experiences.

This particular advancement has made grocery shopping a breeze. You can take the time to create your grocery list without running back out because you forgot something, and even if you did, you can just hop back on your mobile device and order it!

The mobile checkout option has become a trend that seems like it won’t be going anywhere, anytime soon! This is a trend that has become popular all over the world too. The online purchase of food has actually become quite popular in Canada as well! In fact, it has been shown by the Canadian Internet Registration Authority that Canadians utilize mobile check out the most for ordering takeout food, and groceries ranked next! So as mentioned earlier… if you’re not on that technology train, you better hop on! Everybody’s doing it!

Mobile Coupons Can Be Used While Shopping

The use of mobile coupons is a great strategy to get more customers shopping at a particular store, whether it’s online or in-store. Studies have been conducted that display proven results showing that when a company offers at least 20 percent off on a product, it shows a great improvement in effectiveness. Because of this, it will attract more customers, as well as new customers.

Sometimes there are products that didn’t move too well, and that could happen for various reasons. Some of those reasons include the price might have been too high, or that the product wasn’t easily located (in-store or online). To keep those particular products from collecting more dust, resell that item at a discounted rate through coupons. This will not only re-introduce that product to customers, but it will also produce a financial flow that once wasn’t there.


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