Calgary-based Cult, an audience engagement and marketing firm, has appointed former Las Vegas tourism marketing executive Cathy Tull to lead the company’s U.S. expansion.
Tull will lead Cult’s first American hub of agency operations headquartered in Las Vegas.
“Cathy knows first-hand what it takes to become a cult brand, and she knows how to navigate complex organizations and deal with big egos,” said Chris Kneeland, the CEO of Cult. “Her experience makes her invaluable as we work with powerful executives trying to make courageous decisions to significantly improve their audience engagement.”
Tull has more than three decades of marketing and communications experience, including being chief marketing officer with the Las Vegas Convention and Visitors Authority (LVCVA) from 2005 to 2019.
Tull’s association with Cult started five years ago, when she was invited to speak at the agency’s international marketing conference, The Gathering.
“Five years ago, I opened an invitation with a wax seal and entered a world where a team of professionals was willing to challenge the status quo in marketing and celebrate those who thought differently,” said Tull.
“Today, I am excited to join forces with the Cult team and strategically help brands achieve all that is possible if you embrace customer engagement in a new way.”
Cult has worked with brands such as Harley-Davidson, IBM, The Home Depot and Zappos. The company is pursuing a rapid growth strategy across North America, with offices in Calgary, Toronto, Vancouver, Las Vegas, Phoenix and Indianapolis. Last month, it acquired East Coast-based Red Dragon Marketing.
The company’s website says “At Cult, we know that true customer engagement isn’t about getting people to buy – it’s about getting them to buy in. We understand that when customers get involved, contributing their voice, and not just their dollars, they are worth their weight in gold.”