Serving up sustainable beef at McDonald’s

We can now measure, verify and track the beef chain of custody in ways that no other country can

Serving up sustainable beef at McDonald’sEDMONTON, Alta. June 10, 2016/ Troy Media/ - When the largest purchaser of Canadian beef says it’s going to begin obtaining a portion of its supply from sustainable sources, the whole industry takes notice. Sustainability is important not only to McDonald’s Restaurants but to all food retailers, who are moving fast to respond to changing public values…