Assigning your company’s social media chores

What CEO's, executive assistants, the marketing department and hired guns need to start doing now

Assigning your company’s social media choresDownload this column on social media for your publication or website. FREE TRIAL for subscribers. Join Us Terms and Conditions of use EDMONTON, AB Oct 18, 2015/ Troy Media/ - It’s agreed: Social media is here to stay. Studies increasingly report that executives (76 per cent) would rather work today for a social CEO. MBA…

Are you making use of your vertical networks?

Vertical networks are defined as a group of companies that serve each other's specialized needs and not a broader market

Are you making use of your vertical networks?Download this column on vertical networks for your publication or website. FREE TRIAL Terms and Conditions of use EDMONTON, AB Sep 16, 2015/ Troy Media/ - Vertical networks are irresistible for their direct connections. Investopedia defines vertical networks this way: A group of companies that serve each other's specialized needs and that do not serve…

2 steps (+10) to establishing your social media distribution networks

Follow our action plan to enhance your company's online presence

2 steps (+10) to establishing your social media distribution networksDownload this column on social media for your publication or website. FREE Terms and Conditions of use EDMONTON, AB Aug 21, 2015/ Troy Media/ - Business executives often want the secret to “going viral” for their brand when it comes to social media. Yet, the concept of viral marketing is nothing more than “influencer marketing,”…

Beware the Keystone Cops approach to social media

Four red lights the social media strategist encounters on a regular basis

Beware the Keystone Cops approach to social mediaDownload this column on social media for your publication or website. Price starts at $8 Terms and Conditions of use EDMONTON, AB Aug 14, 2015/ Troy Media/ - The Keystone Cops were fictional incompetent policemen who appeared in many great silent-film comedies. But when I refer to the Keystone Cops approach to social media I…

You’ve got 5,000 social media contacts. Now what?

Increasing your shared value to nine times before asking for something gives you a 90 per cent chance of getting what you want

You’ve got 5,000 social media contacts. Now what?Download this column social media for your publication or website. FREE or Price starts at $8 Terms and Conditions of use EDMONTON, AB Aug 7, 2015/ Troy Media/ - It’s a rare person in business who is content to spend time making friends on social media without an endgame. You want to know there’s a…

The boss, the boardroom and your online reputation

Reduce corporate risk by moving social media to the top of the boardroom agenda

The boss, the boardroom and your online reputationDownload this column on managing your online reputation for your publication or website. FREE or Price starts at $8 Terms and Conditions of use EDMONTON, AB Jul 29, 2015/ Troy Media/ - Have you heard the story about the bank executive who got fired for sending images to his daughter because he was bored stiff…

Why more contacts in LinkedIn means better business

Our tips to using LinkedIn more effectively

Why more contacts in LinkedIn means better businessDownload this column on LinkedIn for your publication or website. Price starts at $8 Terms and Conditions of use EDMONTON, AB Jul 23, 2015/ Troy Media/ - “Social media is perfect for small and medium-sized business,” says the man connected with more than 1.4 million people through groups he created on LinkedIn. “The key for…

3 steps to remember when starting a blog

Prospecting for new customers today is a lot more complicated

3 steps to remember when starting a blogDownload this column on starting a blog for your publication or website. Price starts at $8 Terms and Conditions of use EDMONTON, AB Jul 13, 2015/ Troy Media/ - “Don’t bring up the word ‘blog’ to me anymore,” said a rather ruffled wealth management CEO.” We were discussing sales and marketing. “I don’t have time.”…

Automated lead nurturing helps make vacations possible

Use this digital marketing technique while away to stay on top of your business

Automated lead nurturing helps make vacations possibleDownload this column on lead nurturing for your publication or website. Price starts at $8 Terms and Conditions of use EDMONTON, AB Jul 6, 2015/ Troy Media/ - As a business owner, you don’t want to abandon your business relationships while out exploring Banff for a week or travelling to Europe for a month. Neither…

3 steps to losing a deal

And simple strategies for overcoming them

3 steps to losing a dealDownload this column on losing a deal for your publication or website. Price starts at $8 Terms and Conditions of use EDMONTON, AB Jun 29, 2015/ Troy Media/ - “If I fail, I am dead,” thought Bill who sold insurance. Bill’s mind was busy recalling the criticism he heard from the age of five. The reproaches…