How to sell your $million business and retire

Sharon Romank sold her business within days by following these necessary steps

How to sell your $million business and retireDownload this column for your publication or website. Price starts at $10 EDMONTON, AB Jun 19, 2015/ Troy Media/ - Did you have a plan in place when you decided to sell?” I asked newly-retired business owner Sharon Romank. We were musing over the recent sale of her multi-million dollar self-storage company. The veteran entrepreneur…

Welcome to the age of collaborative marketing

5 tips to consider before embarking on a collaboration of efforts

Welcome to the age of collaborative marketingDownload this column for your publication or website EDMONTON, AB Jun 9, 2015/ Troy Media/ - “It’s nonsense to believe that selling has fundamentally changed, just as it is nonsense to believe advertising is dead,” pushed back a reader from last week’s column. You may recall I had reviewed Success Publisher Darren Hardy’s CD on…

Today’s consumers demand new sales approach

Making the transition to modern marketing

Today’s consumers demand new sales approachDownload this column for your publication or website VANCOUVER, BC June 1, 2015 /Troy Media/ - We’ve heard this warning from every corner of the social selling world: drop the ABC or Always be Closing style of sales; it’s over. Instead, develop this new method of ABC: Always be Connecting, as coined by marketing guru…

Nine best practices for your e-newsletter

Still a great digital marketing tool

Nine best practices for your e-newsletterDownload this column for your publication or website EDMONTON, AB, May 20, 2015/ Troy Media/ - Of the more than 50 blogs I’ve written this year, readers favour those about e-newsletters. It should come as no surprise. E-newsletters drive traffic to your site. Although e-newsletter open rates are declining about 1 per cent per year,…

5 steps to get you started with social selling

The sooner you get active online, the better for you

5 steps to get you started with social sellingTo download 5 steps to get you started with social selling for your publication or website click here EDMONTON, May 11, 2015/ Troy Media/ - I’m jazzed. More people are reading my columns about modern marketing for the savvy business leader. The percentage of readers opening my EduMail hovers around 20 per cent, a solid…

Social engagement can boost your sales

Can you afford to be outperformed by their competitors by 70%?

Social engagement can boost your salesTo download Social engagement can boost your sales for your publication or website click here EDMONTON, AB, May 4, 2015/ Troy Media/ - If you’re not convinced that social enterprise adds to your bottom line, you’re not alone. “Only 52 per cent of companies say that executives are informed, engaged and aligned with their company’s…

Six steps to building trust in social media

If people like you, they'll listen to you. But if they trust you, they'll do business with you

Six steps to building trust in social mediaTo download Six steps to building trust in social media for your publication or website click here EDMONTON, AB, April 27, 2015/ Troy Media - I love coming across thought leaders who speak common sense. There are icons such as Zig Ziglar, an American salesman and motivational speaker who throughout his life took the time…

8 steps +1 more to navigating the media maze

The Honest Spin Doctor is a 93-page account for people who want to pitch the media on covering their story

8 steps +1 more to navigating the media maze8 steps +1 more to navigating the media maze INCLUDED in our Unlimited Access subscription EDMONTON, AB, Apr 20, 2015/ Troy Media/ - Most leaders of commerce and the community want media coverage for their organizations. They understand the power of journalistic exposure for their mission and recognize that space in traditional media is at a…

Taking the plunge into digital marketing

Forget Mad Men: Here’s the new office setup

Taking the plunge into digital marketingTaking the plunge into digital marketing FREE to subscribers EDMONTON, AB, Apr 14, 2015/ Troy Media/ - You’ve finally decided to take the plunge. It’s time to update your company marketing using digital strategies and tactics. Where do you begin? Even the job titles are confusing. What’s a content manager, anyway? Does that person also refresh…

How to pitch your story to bloggers and journalists

Writing a winning media release

How to pitch your story to bloggers and journalistsHow to pitch your story to bloggers and journalists FREE to subscribers EDMONTON, AB, Apr 6, 2015/ Troy Media/ - You have a story about your new pet-tracking device, your mission to Africa, your latest software that saves time on social media. People need to hear about your amazing idea. Who you gonna tell? Certain bloggers…