SASKATOON, SK, Jan 18, 2014/ Troy Media/ – Much as I enjoy the giving and receiving of Christmas, it’s early January and October that are the two seasons that really get me amped up.
CES (Consumer Electronics Show), THE electronics show in North America opens in early January in Vegas and, although I’ve never been there, I look forward to all the announcements.
But while CES is famous for all types of technology, from cars to drones and everything in between.
My old iPhone has been humming with e-mails of product announcements and press releases – from Samsung, Nikon, Sony and other big companies – since the beginning of the year, and it’s not showing any inclination of slowing down at all. If anything, they’re coming in faster.
Besides being the venue for the release of new products and updates, the show offer us great insight into technology trends for the upcoming year.
It looks like ultra-high definition displays, automotive tech and wearables are three of the big hot spots the experts are touting. Lots of companies are offering 4k and even 5k resolution displays – which some people are equating to a ‘real-life’ look – and associated accessories. Devices you wear on your wrist to keep track of a myriad of things like your heart rate, the number of steps you take, whether you have e-mail or messages and also work as speakers for your phone are everywhere: the world of Dick Tracey is getting closer to reality than ever. And the technology being put into vehicles is expanding exponentially.
For tech writers, this is the time of year when we make our plans about what we want to review over the coming year. For someone like me, this is crucial because I write about personal technology and my reviews are all based on personal, hands-on experience. I have contact with all the major rep firms who manage the marketing for the various products presented at CES, so these e-mails and press releases give me the opportunity to pick what I’m most interested in writing about and ask the rep firm for review copies of whatever widget I’m interested in.
If you’ve ever wondered why I don’t slam a particular product, it’s mostly because I’ve read about it and already done some research before I ask for it. I already have an idea I might be able to write something positive about a particular gadget.
However, I don’t always like everything about the product once I get the review copy, so its negatives are sprinkled liberally throughout the reviews.
Sure, I read all the tech magazines and blog sites every day to stay on top of the latest developments, but it’s CES (MacWorld in March) and the big press events that the big companies have that I really use to give me direction.
October is another fun time because that’s when Apple historically makes its product announcements. There are other times of the year when new products are announced of course, but, really, the two biggies for me are the fall and January.Troy Media columnist Murray Hill reviews products weekly. You can follow Murray on Twitter at @MurrayDHill.
Troy Media columnist Murray Hill reviews products weekly. You can follow Murray on Twitter at @MurrayDHill.
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