Nordstrom Rack learning from its customers

Calgary manager Barry Yuan says convenience is at the forefront of the store’s shopping experience

Barry Yuan is store manager at Nordstrom Rack Deerfoot Meadows in Calgary.

Barry Yuan Nordstrom Rack
Barry Yuan

What is Nordstrom Rack’s presence in Canada?

Yuan: There are currently six Nordstrom Rack stores in Canada including:

  1. Nordstrom Rack Vaughan Mills – opened March 22, 2018
  2. Nordstrom Rack Deerfoot Meadows, Calgary – opened April 26, 2018
  3.  Nordstrom Rack One Bloor, Toronto – opened May 3, 2018
  4. Nordstrom Rack Heartland Town Centre, Mississauga – opened September 6, 2018
  5. Nordstrom Rack Ottawa Train Yards, Ottawa – opened October 11, 2018
  6. Nordstrom Rack South Edmonton Common, Edmonton  – opened October 25, 2018

Are any new locations planned?

Yuan: We’re excited to be opening our next location at Willowbrook Shopping Centre in the heart of the Fraser Valley in Langley, B.C., in spring 2020.

How has the Calgary market been for the company since opening?

Yuan: We’re encouraged by the customer response we’ve seen so far to our Nordstrom Rack stores in Calgary and across Canada. We are excited to continue learning from our customers in Canada, and are always evolving to best serve their shopping needs.

How is Nordstrom Rack different from a regular Nordstrom store?

Yuan: Nordstrom Rack is the off-price retail division of Nordstrom Inc., offering customers a wide selection of on-trend apparel, accessories and shoes, from the same top brands sold at Nordstrom Canada stores at an everyday savings of up to 70 per cent off.

Convenience is at the forefront of the Nordstrom Rack shopping experience, which is found through our latest store design concepts including merchandising by gender and category to allow customers to quickly find what they’re looking for.

Plus, services like express mobile checkout allow customers to check out quickly and reduce overall wait times.

Are there synergies of having the two stores fairly close to each other in a city like Calgary?

Yuan: Nordstrom Rack is the largest source of new customers to Nordstrom and it serves as a great complement to our Nordstrom full-line stores.

Interviewed Mario Toneguzzi, a Troy Media business reporter based in Calgary.

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