Tim Hortons has once again launched its annual campaign to help the lives of youth from disadvantaged circumstances.
June 5 is Tim Hortons Camp Day, where participating restaurants donate 100 per cent of proceeds from every brewed coffee purchased in Canada to Tim Hortons Foundation Camps.
Also, from now to June 5, customers can donate $2 to receive a limited-edition red, blue, green or orange Camp Day bracelet.
“Camp Day is as much a part of Tim Hortons as our double-double is. In 2018, our guests helped us donate more than $13.1 million on Camp Day and this year I hope we can exceed this to help even more youth change their stories,” said Alex Macedo, president of Tim Hortons, in a news release.
The foundation was established in 1974 by Ron Joyce, co-founder of Tim Hortons, in honour of Tim Horton’s love for children and his desire to help those less fortunate.
Attending Tim Hortons Foundation Camps comes at absolutely no cost to youth or their families.
The camps support youth from low-income homes.
“Over the last 45 years we have helped give 275,000 youth a chance to change their future – but we can’t do this alone. It’s the generosity of Tim Hortons restaurant owners, guests and supporters year-round – but most importantly on Camp Day – that allow us to continue to provide more kids with lifelong benefits of this very specialized Tim Hortons camp experience,” said Dave Newnham, president and executive director of Tim Hortons Foundation Camps.
– Mario Toneguzzi