It’s an interesting phenomenon, and it’s happening around the world. Farmers have long been regarded as the best environmental stewards on Earth. They make a living off the land and with animals, so why wouldn’t we trust their views on agricultural practices?
However, an increasing number of incidents suggest populist views empowered by social media are slowly controlling food policies.
In the Netherlands, farmers protested and sprayed several public buildings with manure after politicians voted on proposals to reduce nitrogen emissions – a controversial move.
The government cited the fact that emissions of nitrogen oxide and ammonia, produced by livestock, must be significantly reduced close to natural areas that are part of a network of protected habitats for endangered plants and wildlife stretching across several countries. The rationale for such a policy can be understood, but the context makes little sense.
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Despite being the world’s third-largest agricultural producer by volume and second by value, the Netherlands wants to halve livestock production, even in the face of a looming global food crisis, so they can comply with the nitrogen limits set in Brussels by the European Union.
The target is to comply with new EU rules on reducing nitrogen pollution. To meet these targets, farmers will have to downsize their businesses or even cease operations, according to some sources. Compared to what else is happening in the world, these measures seem extreme at best.
On the other side of the spectrum, we have the ever-powerful dairy farmers in Canada. Case in point: Agropur’s current strike in Quebec. For years, dairy farmers have claimed they’re victims of strikes, pandemics and other unforeseen occurrences. And we believed them.
In Canada, dairy farmers waste anywhere from 100 million to 300 million litres of milk each year. The waste was always unquestioned, even when milk prices at the grocery store were increasing.
With recent record-setting price hikes in the dairy sector, and the fact that many families are struggling due to higher food prices, consumers question our systems and wonder if there could be a better way.
Despite our dairy quota system, which is supposed to eliminate all possibilities of waste, milk dumping has been going on for decades and Canadians have accepted it. It’s a complicated debate, fuelled by rhetoric and orchestrated by a lobby group known for its power and influence: the Dairy Farmers of Canada. Politicians, academics and even journalists have paid a heavy price for criticizing the regime.
Relevant examples are plentiful in Canada. In Ottawa, many committees, councils and task forces organized by Agriculture and Agri-Food Minister Marie-Claude Bibeau and her department are primarily populated by like-minded individuals. Food can get political, of course, but lopsided policy-making can’t be institutionalized.
Policy-making in food is in danger. Debates in the agri-food sector – marred by our collective inability to exchange ideas – include discussions related to glyphosate and genetic engineering, climate change, food labelling and global trades.
Mainly because of social media, coupled with many very populist governments, our widespread capacity to know what we’re doing with food policies has completely vanished. Even in academia, cancel culture among colleagues is prevalent, and deliberations are discouraged, even in the upper echelons of universities. The fear of losing any research funding prevails.
And it’s not just institutional. As citizens, over the last decade or so we’ve gained the power of connecting and exchanging. But communicating through social media has been overly efficient at destroying ideas, especially those held by a minority of people. To our detriment, we’ve witnessed the obliteration of logic and rationale on food policy in many parts of the world, including Canada.
Consumers are exposed to more information, which makes society more intellectually vulnerable. When critics get silenced, policies will most likely become more misguided and short-sighted, which is what we are seeing now.
To support a roadmap for better food policies, we need to protect critics who are often vehemently quashed by the masses on social media. The critics stand no chance now.
In the last couple of years, we’ve seen more people engaged in the food space. This may be the legacy of empty shelves coupled with record food inflation. Our institutions must assure the public that food should serve all people, while maintaining our ambition to remain food secure.
Dr. Sylvain Charlebois is senior director of the agri-food analytics lab and a professor in food distribution and policy at Dalhousie University.
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