Amazon brings democratic simplicity to the food industry

The online giant is essentially about merchandizing convenience for all. Organic foods and meal kits are its latest targets

Amazon brings democratic simplicity to the food industryAmazon isn’t wasting time wading in to the food industry – and speed of execution and ease of delivery are at the heart of its business model. As soon as United States regulators approved its acquisition of Whole Foods last week, Amazon announced it would aggressively reduce the price of several organic staples in all 431 Whole Foods…

Amazon’s appetite for disruption takes a bite out of the food industry

Given its ability to fuse efficient distribution and strategic market insight, the e-commerce giant could well become the leading food retailer in North America

Amazon’s appetite for disruption takes a bite out of the food industryAmazon is intent on becoming the world's most powerful retailer, with the help of food sales. Amazon's US$13-billion takeover of Whole Foods isn’t shocking. It’s been rumoured for months. Now the mammoth Amazon, with its large revenues and small profits, has confirmed those rumours by making the biggest deal in its history. And acquiring troubled…