Your degree might not be as valuable as you think

The ability to fail, to think critically and to learn from one’s mistakes aren’t generally taught in school

Your degree might not be as valuable as you thinkA wise person recently told me, “People don’t care what type of degree I have. They care what mistakes I have made and what I learned from them.” There’s typically a correlation between rising unemployment and increased enrolment in colleges and universities. But this year, due to the move towards closed campuses and increased online…

In search of true online fans to build your business

Don’t worry about vanity metrics and instead worry about engagement metrics. You want the people who are committed to your service

In search of true online fans to build your businessWhen you start an online social page, a blog, a website, basically anything in the online or digital space, you want online fans. Fans are who you sell your products or services to. Fans tell their friends about you, fans buy your newest gadget or album, fans create hype and give you so much content…

How to make organizational values come alive

Six tips you should follow when creating your values strategy

How to make organizational values come aliveA sales manager read an article about his company’s refusal to deal with any country where “under the table” money was part of the negotiation process. He circled the article and wrote the words Right On! in the column, and mailed it to his CEO. The attached note said: “I’m proud to work in a…

5 sure-fire ways to destroy organizational excellence

Building and sustaining organizational excellence requires exceptional people dedicated to the task

5 sure-fire ways to destroy organizational excellenceA blog from a couple of years back by marketing guru and all-round provocative thinker Seth Godin entitled The fruitless search for extraordinary people willing to take ordinary jobs took me back to a boardroom conversation about executive pay. Every company has a ‘compensation philosophy’ that it uses to guide how it sets the pay…

Strategies to put your Google Ads credit to good use

Copy well-performing ads, consider more than search ads, start to use remarketing as part of your strategy

Strategies to put your Google Ads credit to good useGoogle announced in late March an US$800-million-plus commitment to support small- and medium-sized businesses, health and government organizations, and health workers on the front line. Part of that initiative is US$340 million in Google Ads credits. To qualify, you must have spent money with Google Ads in the past 10 out of 12 months and…

Could 2020 still be your best year ever?

Some industries have seen a spike in sales because they seemed to be in the right place at the right time. Others need a new plan

Could 2020 still be your best year ever?At the beginning of each year, I challenge my clients and readers to name the upcoming year. I get a huge response with people naming their year and sharing what they would like to manifest and work on. This year, for example, was named variously the year of vision, clarity, wealth, systems, growth and change.…

The Pygmalion factor: Ensuring your employees’ success

A leader's expectations of his employees is a key factor in how well people perform at work

The Pygmalion factor: Ensuring your employees’ successPygmalion in the Classroom, one of the most controversial publications in the history of educational research, shows how a teacher's expectations can motivate student achievement. This classic study gave prospective teachers a list of students who had been identified as "high achievers." The teachers were told to expect remarkable results from these students, and at…

The grief of business ownership after Covid-19

With the loss of traditional connections and communities, businesses face a cycle of grief. How do you let go and move on?

The grief of business ownership after Covid-19There has been global grief recently as a result of COVID-19. Many businesses have lost their identity in the process. Uncertain how to let go of what once was, scared to move forward for fear of throwing out a previously viable vision, leaders are challenged to find their space within this new era of business.…

Is now the right time to exit your business?

There are unmistakable signs that it is the right time to move on, with more than a few steps to get the transition right

Is now the right time to exit your business?It’s one of the most important decisions you will make. And one of the most difficult. Is it time for you to exit stage left and say goodbye to your business? There are a few unmistakable signs that it is indeed the right time – for you and the business – to move on. You A…

How to improve your website searchability in three steps

Know your target audience, do your keyword research, use all of this research on your website

How to improve your website searchability in three stepsI’ve talked a lot about the different forms of paid advertising for web and social media platforms. For the next few weeks, I’m going to switch gears and talk more about organic online traffic. This is website traffic that finds you through searches for something in Google organically, not through paid advertising. I use a…