Findability, reputation crucial for hooking online consumers

You really need to control what’s said about you online and you need to show how you respond to all types of situations

Findability, reputation crucial for hooking online consumersYour marketing efforts should make an impact along each step of your customer’s online journey. From when they first see an advertisement or a post shared by one of their friends on Facebook, you’ve tweaked their interest. They’re interested in your product or service, and now they’re aware of your business. After becoming aware of…

Six reasons to conduct regular SEO audits

Performing regular SEO audits on your website is key to maintaining organic search engine rankings and online presence

Six reasons to conduct regular SEO auditsSince search engine optimization (SEO) strategies are constantly evolving and adapting to changes and updates in search engine algorithms, it’s important to ensure that your website stays up to date. Performing regular SEO audits on your website is key to maintaining organic search engine rankings and online presence. There are several reasons why it’s important…

Keyword density: making your content count in Google

How much effort you should take in deciding on keyword density is always a popular topic among bloggers

Keyword density: making your content count in GoogleDeciding on the proper number of keywords – the keyword density – to use in a post is always a popular topic among both successful and newbie bloggers. If you are not familiar with the term, follow along as I describe the key ins and outs of keyword density. What is keyword density? Keyword density…

Breaking down the components of a Facebook ad campaign

There are great tools for audiences, you get to be really creative – and you can make ad changes in real time

Breaking down the components of a Facebook ad campaignI’ve talked a lot about the types of advertising you can do online. From Google ads to social platforms, advertising online is where more and more business owners are focusing their marketing dollars. Once you decide what platform you’re going to use, it’s time to start researching the different strategies. Facebook has always been a…

How to create an impactful brand for your business

Our guide to ensuring your brand captures who you are and who your customers believe you to be

How to create an impactful brand for your businessBranding is an extremely overused word – quickly followed by sentences that include “we need a vision,” “we need a mission” and “we need our values, ASAP!” Of course, businesses need those things. The challenge with these branding pieces happens when leaders don’t understand what they are by definition, over and above inspirational sentences, what…

Create a landing page that turns visitors into customers

You want to be really clear about what you’re selling, how to buy and what the process is

Create a landing page that turns visitors into customersA landing page is a dedicated page on your website that people are brought directly to from some sort of advertising or offer. This custom page is where you will convert that click on advertising into a customer in your business. When someone visits your landing page, they’re looking to scan and not read a…

Gathering Google reviews will boost your business

Be complimentary, keep it short, provide the questions you want answered, offer a link to your reviews, show the connection and be human

Gathering Google reviews will boost your businessWhen I work with my clients, one of the things we focus on is reputation management. Reputation management is a really important piece of your online brand. Reputation is what people are saying about your business to other people (who aren’t your customers yet). Google reviews are something you can manage on your own, don’t…

In search of true online fans to build your business

Don’t worry about vanity metrics and instead worry about engagement metrics. You want the people who are committed to your service

In search of true online fans to build your businessWhen you start an online social page, a blog, a website, basically anything in the online or digital space, you want online fans. Fans are who you sell your products or services to. Fans tell their friends about you, fans buy your newest gadget or album, fans create hype and give you so much content…

How to create content that drives sales and success

Follow these steps to be sure you're creating content that resonates with your audience, and reflects your brand values and personality

How to create content that drives sales and successYour brand content is the emotional connection that converts a consumer into a customer. With more than 80 per cent of consumers researching – and shopping – online (Retailing Today, 2014), thinking strategically about how your content positions and reflects your brand personality is key. What is content? Content is the the new advertising. In the heady…