Breaking down the components of a Facebook ad campaign

There are great tools for audiences, you get to be really creative – and you can make ad changes in real time

Breaking down the components of a Facebook ad campaignI’ve talked a lot about the types of advertising you can do online. From Google ads to social platforms, advertising online is where more and more business owners are focusing their marketing dollars. Once you decide what platform you’re going to use, it’s time to start researching the different strategies. Facebook has always been a…

How to create an impactful brand for your business

Our guide to ensuring your brand captures who you are and who your customers believe you to be

How to create an impactful brand for your businessBranding is an extremely overused word – quickly followed by sentences that include “we need a vision,” “we need a mission” and “we need our values, ASAP!” Of course, businesses need those things. The challenge with these branding pieces happens when leaders don’t understand what they are by definition, over and above inspirational sentences, what…

Create a landing page that turns visitors into customers

You want to be really clear about what you’re selling, how to buy and what the process is

Create a landing page that turns visitors into customersA landing page is a dedicated page on your website that people are brought directly to from some sort of advertising or offer. This custom page is where you will convert that click on advertising into a customer in your business. When someone visits your landing page, they’re looking to scan and not read a…

Gathering Google reviews will boost your business

Be complimentary, keep it short, provide the questions you want answered, offer a link to your reviews, show the connection and be human

Gathering Google reviews will boost your businessWhen I work with my clients, one of the things we focus on is reputation management. Reputation management is a really important piece of your online brand. Reputation is what people are saying about your business to other people (who aren’t your customers yet). Google reviews are something you can manage on your own, don’t…

In search of true online fans to build your business

Don’t worry about vanity metrics and instead worry about engagement metrics. You want the people who are committed to your service

In search of true online fans to build your businessWhen you start an online social page, a blog, a website, basically anything in the online or digital space, you want online fans. Fans are who you sell your products or services to. Fans tell their friends about you, fans buy your newest gadget or album, fans create hype and give you so much content…

How to create content that drives sales and success

Follow these steps to be sure you're creating content that resonates with your audience, and reflects your brand values and personality

How to create content that drives sales and successYour brand content is the emotional connection that converts a consumer into a customer. With more than 80 per cent of consumers researching – and shopping – online (Retailing Today, 2014), thinking strategically about how your content positions and reflects your brand personality is key. What is content? Content is the the new advertising. In the heady…

Strategies to put your Google Ads credit to good use

Copy well-performing ads, consider more than search ads, start to use remarketing as part of your strategy

Strategies to put your Google Ads credit to good useGoogle announced in late March an US$800-million-plus commitment to support small- and medium-sized businesses, health and government organizations, and health workers on the front line. Part of that initiative is US$340 million in Google Ads credits. To qualify, you must have spent money with Google Ads in the past 10 out of 12 months and…

How to improve your website searchability in three steps

Know your target audience, do your keyword research, use all of this research on your website

How to improve your website searchability in three stepsI’ve talked a lot about the different forms of paid advertising for web and social media platforms. For the next few weeks, I’m going to switch gears and talk more about organic online traffic. This is website traffic that finds you through searches for something in Google organically, not through paid advertising. I use a…

Hashtag research tips to get your best reach

Hashtags tie public conversations from different users into a single stream, which you can find by searching for a hashtag

Hashtag research tips to get your best reachHashtags are a way for people to discover certain topics that are posted on social media platforms. As an entrepreneur, you can use hashtags so people who are new to your audience discover your product or service. Instagram is well known for its use of hashtags, and although they seem random and off the cuff,…

Advertising online? Three steps you must take

Be very clear on what you’re selling, target audiences to match your products and use separate landing pages for everything

Advertising online? Three steps you must takeOnline advertising continues to rise globally. It’s where the money is being spent. Online advertising has saved some businesses during COVID-19. Some were already using online platforms to promote their services or products, and some started Day 1 of COVID-19. Either way, they’re using the new way of advertising to stay in business. And now everyone…