Create custom images for your online platform

Online marketing is very visual. The graphics and text are what catch your customer’s eye. Here are three tips to get started

Create custom images for your online platformI’m sure it’s happened to you: a great image passes by your screen and you stop scrolling. Boom – you find something you didn’t even know you needed. Online marketing is very visual. The graphics and text are what catch your customer’s eye and make them stop scrolling. I create a lot of images and…

Instagram is a platform for businesses, too

Hashtags require a lot of research so you’re using a variety of strategies, such as your location, industry trends, popular sayings

Instagram is a platform for businesses, tooThe last of the big four platforms I want to talk about is Instagram. Instagram started in 2010 (it was purchased by Facebook in 2012) and was primarily a photo sharing app. At that time, it wasn’t easy to share photos; phones didn’t have an easy way to share, and other social platforms weren’t designed…

Use online messaging as part of your reopening strategy

Don’t wait to communicate – customers are looking for reassurance right now and you can highlight your efforts

Use online messaging as part of your reopening strategyNow that the provinces are starting the stages of reopening, business owners everywhere are flipping that Closed sign to Open. And whether you’re offering a product or a service, you need to let your audience (users, customers, fans) know what you’re doing. Don’t wait to communicate – customers are looking for reassurance right now and…

Build a customer persona to drive online traffic

Put yourself in the shoes of your customers, with the help of analytic tools and surveys, in order to market to them correctly

Build a customer persona to drive online trafficBuilding an online audience takes time. And as you start to grow online and engage with your audience more and more, you will need to build a customer persona. When you create a customer persona, you’re putting yourself in the shoes of your customer. You’re learning about their habits, behaviours and interests. Once you figure…

Getting your Google My Business page up and running

This free service is a key piece in organizing your online content and how customers will search for you

Getting your Google My Business page up and runningWhenever I work with a new client, one of the first things we complete together (if it’s not already done) is their Google My Business page. This free service from Google is a key piece in organizing your online Google content and how your customers are going to search for you. Your Google My Business…

Convert your social media traffic into website visits

Here's how to find the right mix to drive traffic to your website

Convert your social media traffic into website visitsMost companies are still not using social media effectively to increase traffic to the websites. What companies fail to realize is that their new customers are on social media channels that they’re not on. Also, those customers are not captivated by traditional marketing. The best marketing efforts rely on connecting with their community via social…

Managing pay-per-click ads during a crisis

Research how search terms have changed, communicate your benefits, review current ad copy, maintain your brand

Managing pay-per-click ads during a crisisToday we’re going to take a deeper dive into Google Ads and the changes this online platform is experiencing. Maybe you run your own Google Ads account or maybe someone does it for you – either way, this information is very relevant. If you use Google Ads to advertise your business, ever since the COVID-19…

Change your online advertising message during pandemic

Be empathetic, timely and adaptive, and your online messaging will remain strong throughout the COVID-19 crisis

Change your online advertising message during pandemicThe COVID-19 pandemic has been a part of our daily routine since mid-March, and it’s time to revisit your online advertising and messaging to make sure you’re staying current. You can’t over-communicate during this crisis, but you can make a few mistakes if you aren’t careful. Follow these three strategies to have online content that…

Putting your business face on Facebook can pay off

If you’re just starting your business page or want to spruce up the one you have, here are seven things you need to do

Putting your business face on Facebook can pay offFacebook launched in February 2004 as a university directory. The excitement caught on and it has become one of the most powerful social networks with over 2.45 billion monthly users. Facebook started with personal profiles but by the end of 2007 there were over 100,000 businesses signing up. Now more than 60 million firms use…