Here's how to find the right mix to drive traffic to your website
Most companies are still not using social media effectively to increase traffic to the websites. What companies fail to realize is that their new customers are on social media channels that they’re not on. Also, those customers are not captivated by traditional marketing. The best marketing efforts rely on connecting with their community via social…
Research how search terms have changed, communicate your benefits, review current ad copy, maintain your brand
Today we’re going to take a deeper dive into Google Ads and the changes this online platform is experiencing. Maybe you run your own Google Ads account or maybe someone does it for you – either way, this information is very relevant. If you use Google Ads to advertise your business, ever since the COVID-19…
Be empathetic, timely and adaptive, and your online messaging will remain strong throughout the COVID-19 crisis
The COVID-19 pandemic has been a part of our daily routine since mid-March, and it’s time to revisit your online advertising and messaging to make sure you’re staying current. You can’t over-communicate during this crisis, but you can make a few mistakes if you aren’t careful. Follow these three strategies to have online content that…
If you’re just starting your business page or want to spruce up the one you have, here are seven things you need to do
Facebook launched in February 2004 as a university directory. The excitement caught on and it has become one of the most powerful social networks with over 2.45 billion monthly users. Facebook started with personal profiles but by the end of 2007 there were over 100,000 businesses signing up. Now more than 60 million firms use…
These basics will help you get accustomed to the #hashtag world and its exponential reach
In the midst of the COVID-19 pandemic, it’s important to understand online platforms even more. By understanding the big four (Linkedin, Twitter, Facebook and Instagram), you can decide which platform you want to dominate. A couple of weeks ago we talked about Linkedin and how it applies to online business. Today, we’re switching gears a…
Make sure your vision for a website meshes with your designer's. Otherwise, it could be expensive, frustrating, and devastating to your small business
Every business today needs a website but finding the right team to help build it isn't easy. There is no HomeStars for companies that design and build websites in Canada. We have many clients who've had terrible experiences with website building. Either the strategy for the site doesn’t align with the results, the content doesn’t match…
What online platform should you be active on and where are your prospective clients hanging out?
Troy Media is pleased to introduce a biweekly column by Donita Fowler, an online marketer who supports entrepreneurs in their quest to be the boss of their online platforms. We’ll post her column on Fridays. It’s hard for some of us to remember a time where we didn’t have a ‘pocket computer’ with us everywhere…
The rise of voice-activated searches throws the traditional food marketing model out the window
Your voice will likely become food retailers’ and restaurants’ most significant focus over the next while. Voice searches are increasingly the norm. A recent study suggests that more than 20 per cent of all online restaurant searches in Canada are voice activated. To a lesser extent, grocery shopping is also done through these devices. Since…
Gillette has stepped boldly into the socio-political minefields of #MeToo, bullying, spousal abuse and male self-absorption
It’s tempting to take the recent’s ‘controversy’ over the Gillette shaving company’s new advertising campaign at something less than face value. For starters, controversy itself is no longer the conversational cutting edge it once was. In this era of fake-versus-false news, universal short attention spans and ludicrous overstatement as the entry price for even being…