How to stay connected to your audience through your online platforms during the COVID-19 crisis
The COVID-19 pandemic is wreaking havoc on business owners across Canada. From major retailers to small mom-and-pop operations, business owners everywhere are shutting down for anywhere from 14 to 30 days to indefinitely. This needs to be an opportunity for you to show your audience how much you care. Whatever industry you’re in, whatever the…
The coronavirus won’t be here forever but we need to take preventive measures now to minimize it’s impact in Canada
It seems like only yesterday we were discussing the Wet’suwet’en solidarity blockades, Teck Resources’ withdrawal from a $20-billion oil sands project and the Ontario teachers’ strike. These issues (and others) have mostly been placed on the back burner due to the coronavirus, or COVID-19. This global pandemic started back in late December 2019. Chinese health…
Politicians and sports officials, wary of a negative media broadside, are taking no chances about infection. If they have to hobble the economy, then so be it
Like dominoes, high-profile sports and cultural events are falling to the spectre of the coronavirus threat. The 2020 World Women’s Championship of hockey in Halifax was cancelled last weekend. This week’s Indian Wells ATP/WTA tennis tournament has been cancelled over the perceived coronavirus threat. The LPGA cancelled an entire three-event swing through Asia. Chicago State…
To suggest the disease naming process of an international agency may have affected sales of a beer carrying a similar name tells us something about our risk-averse society
A survey this week suggested that 38 per cent of Americans aren’t drinking Corona beer due to the ongoing COVID-19 outbreak, formerly known as the coronavirus. There’s obviously no link between the beer and the virus, but the survey suggests a mental association between the product and the disease may be too much to bear…
We are no better prepared than we were for the great influenza pandemic of 1918
Clusters of a dozen or so deaths may get nonstop “if-it-bleeds-it-leads” press coverage. But the lack of preparedness for the really, really big threats may be met with virtual radio silence – until panic breaks out. The worst, possibly existential, threat is the stealthy, invisible one that multiplies exponentially – in the accurate sense of…