Calgary communicators launch initiative to help young readers

Two-day workshop to strategically address Calgary Reads’ communications’ needs

Calgary communicators launch initiative to help young readersMembers of the Calgary chapter of the Canadian Public Relations Society are celebrating its 60th anniversary this weekend by donating 60 hours of volunteer time to the Calgary Reads initiative. “For 60 years our members have been leading professional communication and public engagement in our community. We feel that in this milestone year it is important…

The modern PR movement depends on influencer marketing

Rachel David of Hashtag Communications talks about how the marketing industry has evolved

The modern PR movement depends on influencer marketingRachel David is founder and CEO of Hashtag Communications. What is Hashtag Communications and what do you do? David: We are like a modern-day PR company. Companies like Google, Manulife, Best Buy, Sony, Bell, Huawei, you name it, they corporate brand and they call us. We act like an in-house consultancy for these brands and…

Only Trudeau could cause a PR nightmare while joining a relief effort

What would possess the ‘selfie PM’ to smile for the cameras at a flood zone with people’s lives hanging in the balance?

There are pros and cons to a national leader appearing at a natural disaster. For every act of goodwill, someone will question the motive behind this visit. For every bead of sweat on the brow, someone will wonder if he or she wouldn’t rather be somewhere else. By and large, the positives far outweigh the…

Five Questions with Ellen Parker

As a Top 40 under 40, Ellen Parker has brought a fresh and dynamic face to Calgary's business community. She talks about some of the challenges our city is facing, and her reading of the public mood.

Five Questions with Ellen Parker The views, opinions and positions expressed by columnists and contributors are the author’s alone. They do not inherently or expressly reflect the views, opinions and/or positions of our publication.

Using communication to elevate collaborations of goodwill

Ellen Parker of Parker PR talks about the career journey that took her to New York and back to Calgary

Using communication to elevate collaborations of goodwillEllen Parker is CEO of Parker PR. Tell me about Parker PR. What is it and what does it do? Parker: Parker Public Relations is a boutique PR/communications firm in Calgary with a national and an international reach. We are a team of eight – six full-time employees and two part-time – as well as…

‘We can all be leaders in our own lives’

Leadership coach Susan Elford talks about helping people identify a path forward and staying accountable to their goals

‘We can all be leaders in our own lives’Susan Elford is a leadership coach, PR strategist and president of Lean In Calgary. I understand you’re involved as both a leadership coach and a PR strategist. Tell me a little bit about your background and history in each area. Elford: My career in public relations began on the East Coast of Canada over 27…

Using personal branding to help women step into leadership roles

Kristen Dyck of AVRO tells why it's important to talk about solutions you provide your customers, colleagues and other stakeholders

Using personal branding to help women step into leadership rolesKristen Dyck is a personal brand strategist and founder of AVRO Creative. Tell me a bit about AVRO and what you do there? Dyck: I help ambitious women reach their goals using a unique personal branding process. It's all about personal branding from the inside out. There's a ton of information out there on what…

North Strategic’s Calgary office celebrates exceptional 2018 growth

Digital, social media, public relations and influencer agency adds several major clients

North Strategic’s Calgary office celebrates exceptional 2018 growthDespite a challenging economic climate in Calgary over the past few years, North Strategic is coming off an exceptional year of growth on a local and national level. North Strategic is Canada’s fastest growing digital, social media, public relations and influencer agency. It has a proven track record of working with brands to improve the…

Helping tech companies leap over challenges

Arleigh Vasconcellos of The Agency talks about helping innovative companies spread their message

Helping tech companies leap over challengesArleigh Vasconcellos is managing director of The Agency. What’s the history behind The Agency? When was it established? Why? And what do you do? Vasconcellos: I established The Agency in March 2009 when I moved back to Calgary, my hometown, after living in London, UK., where I worked in international communications and public relations (PR).…

Focusing on brands with stories to tell

Paula Worthington of Worthington PR & Story talks about being nimble enough to constantly adjust

Focusing on brands with stories to tellPaula Worthington is founder of Worthington PR & Story. What’s your background in this industry and why did you set up your own company? Worthington: I was born and raised in Calgary and completed a communications degree at the University of Calgary. After graduation, I started my career in Toronto, where I had the opportunity…
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