SimTec MD uses VR to train health professionals

Learning from the pros

SimTec MD uses VR to train health professionalsFor this episode of Amplify Your Business, we’re joined by B. McKay Byam of SimTec MD – a company that uses virtual reality to transform the everyday experiences of medical patients, students, and professionals. After all, when you can’t afford to fail in a high-risk environment like health care, how else can you safely provide…

Are meals in the metaverse a new frontier for restaurants?

Crossover between the real food world and a virtual metaverse offers companies a new look at markets

Are meals in the metaverse a new frontier for restaurants?Some restaurants are looking for new ways to re-engage with a market heavily affected by a two-year-old COVID-19 pandemic. Restaurants have done a lot of juggling over the last two years: redefining menus, thinking of new ways of connecting with customers, pivoting to a positive future. It’s been nothing short of impressive. One approach gaining…

VR technology could reveal how the brain forms memories

Understanding how the brain forms real-world memories has been elusive

When you think of a vivid personal memory, you don’t merely recall the bare facts of what happened – you remember additional details like the emotions you felt, perhaps where you were standing when things unfolded, scents and sounds in the air. “Memories play such a key component in shaping who we are,” said Peggy St.…

Game helps people overcome fear of spiders

U of A grad student designs augmented reality game that lets users see and touch virtual spiders that get more realistic as they level up

Game helps people overcome fear of spidersA University of Alberta fine arts student has designed an augmented reality (AR) gaming platform to help arachnophobes overcome their fear of spiders. “The idea is, if I'm sitting here with an AR headset on, I can see a spider right in front of me,” said Anna Chakravorty, who submitted the project for her master’s…