Why a TikTok ban is more than an inconvenience for businesses
Find out why you may be invisible on TikTok
Photo by Franck
Being banned on TikTok is never helpful for a company trying to grow. One bad upload might ruin your promotion. Worse, someone may complain about your videos or the platform’s algorithm may detect them, resulting in a TikTok ban without cause. This happens, what should you do? You may appeal your ban and keep gaining fame on TikTok after receiving the notice. How to be unbanned from TikTok and what may have caused the ban are covered in this post.
TikTok Unbanning Process
Your TikTok app will notify you of a temporary restriction. You may appeal to be unbanned if you did nothing wrong. Appealing the prohibition requires:
- Check for the notification
- Tap Appeal
- Follow on-screen instructions.
The app offers another means to appeal if you missed the notification:
- View your profile.
- Tap settings (three lines in the top right corner).
- Tap Issue Report.
- Select Account/Profile.
- Select compose in the top-right corner.
- Tap the icon again and write your plea.
- Email [email protected] or [email protected].
Before banning you, TikTok will usually flag your video. You may erase the video (the violation will remain on your record) or appeal by following these steps:
- Visit the video.
- Tap Community Guidelines violation: See details.
- Choose Try appealing.
- Comply with instructions.
TikTok responds to appeals in 1–5 business days.
Why Was My TikTok Banned?
As to its recent transparency report, TikTok banned over 14 million accounts in the second quarter of 2021. Over 81.5 million videos were deleted, with 4.6 million reinstalled following appeals. Why is an account blocked? You must violate the platform’s community guidelines in one or more videos. The severity and quantity of guideline violations may result in a video being deleted or a permanent ban with no appeal.
When making a TikTok, read the rules and Privacy Policy to discover what you can and cannot post and how to prevent infringement. Posting videos with: is strictly prohibited.
- Bullying, harassment
- Minor safety threats
- Displaying suicide, self-harm, and risk
- Extreme violence
- Regulated goods and illegal activities
- Hateful conduct
- Violence and graphic content
- Adult sexuality and nudity
- Impersonation, false engagement
- Misinformation
- Intellectual property infringement
- Platform security breach.
Since companies wouldn’t submit such stuff, most of these restrictions apply to normal users. You should know the reasons for video removal.
Your Content Flagging
Your video or account may be reported and deleted in three ways:
- Detecting algorithms
- Spammy conduct
- Users report.
The computer eliminated 93.1 per cent of the 61.9 million videos removed in Q1 2021 in the first 24 hours for evident guideline breaches. Request a manual review of your video if you’re sure you didn’t break the rules. Spam may also land you in trouble on TikTok. If you publish hundreds of videos and follow 50 new accounts daily to earn a followback, TikTok will tag you as a spammer and hide your material. Regular users may report videos that break the standards but pass the algorithm for review. Users may report several elements:
- Videos
- Comments
- Direct messages
- Live videos
- Live comments
- Sounds
- Hashtags
- Accounts
If someone reports a problematic hashtag and you use it in a description, your video will be reviewed.
Types of Ban
Breaking the rules may get you banned, whether you’re a new user, Creator Fund influencer, or corporate account. Four kinds of TikTok bans exist:
| Type of Ban | Penalties | Do You Get Notified? | Can You Appeal? |
| Shadowban | Receive limited to no views and exposure on your videos | No | No |
| Livestream ban | Can’t livestream or comment on livestream videos | Yes | Yes |
| Temporary ban | Unable to post or interact with other people’s content for a period | Yes | Yes |
| Permanent ban | Deleted account | Yes | No |
Being shadowbanned is especially tricky because you can’t tell whether you’re banned or not. TikTok never notifies you and you can’t appeal. You can only know whether you’re shadowbanned by checking your stats for new followers or views. One way to overcome shadowban could be the organic TikTok growth option.
Shadowbanning happens for spam or minor offenses. Shadowbanning prevents your videos from appearing on the For You page or hashtag searches. Since there is no appeal, you must wait out the ban and resume posting whenever your numbers rise — a shadowban may last 24 hours to two weeks. Permanent bans follow many offenses or a zero-tolerance penalty. It’s crucial to challenge unfair interim prohibitions quickly.
Ads Banned
Ad rules and standards are also on TikTok. Over 3.7 million advertisements were prohibited in the first two quarters of 2021. If you’re using sponsored ads to promote your business, be sure your ads follow corporate account requirements. Whether you want to grow your TikTok following but are unclear whether your advertising will pass or have been banned, try influencer marketing. Influencer marketing benefits both sides. Creators may generate money on TikTok without worrying about guidelines while expanding their audience.
TikTok Bans Can Devastate Businesses
Anyone with a personal account may experiment with videos, as being banned merely takes time to register a new account. Business consequences are bigger. Permanent bans mean losing all followers. If validated and blacklisted, your brand reputation will be irreparably damaged. Having a social media team behind your TikTok moves is crucial. You need someone who always knows how the algorithm works and what the platform’s content limits are. An in-house social media manager must maintain many accounts, interact with followers, handle sponsored ads, and generate content. A cheaper option to employing a professional agency may have disastrous results that may have been prevented.
This content is a joint venture between our publication and our partner. We do not endorse any product or service mentioned in the article.
