How small business can thrive in a post-pandemic economy
SMEs are resilient, entrepreneurial and resourceful. With the right support, they will rebuild, transition and diversify…
Use online messaging as part of your reopening strategy
Don’t wait to communicate – customers are looking for reassurance right now and you can highlight your efforts…
Creativity in business must be tested
Using practical measures to test the validity of our creative output is even more essential than the creativity itself…
Use body language to project leadership on Zoom
Your audience is assessing your tone of voice, facial expressions, hand gestures and posture for clues about your credibility…
Build a customer persona to drive online traffic
Put yourself in the shoes of your customers, with the help of analytic tools and surveys, in order to market to them correctly…