No one just buys stuff. You need a concrete sales model based on what the product does, what its advantages are and the values it brings to the marketplace
My first sales experience was in high school, selling chocolate bars door to door as a fundraiser for a school club. Not much interested in the club but interested in the prizes for top sellers, I hit the pavement. Each day after school, I knocked on doors and sold chocolates to starving mothers and their…
To be successful, you need to determine what causes your fear and figure out whether that fear is holding you back or pushing you forward
The day I got married was the scariest day of my life. I walked up to the altar shaking like a leaf. At 31, I would have thought I was too old to be afraid of getting married. But I was afraid. Each month, I talk to a business owner who expresses their fears to…
It was all fun and games, with a class of kids having an outdoor adventure while playing a game of trust when the accident happened. The game involved one child leading the other, who was blindfolded, around the campground, letting the blindfolded one try to figure out what they were encountering while avoiding danger. Unfortunately,…
Setting a pricing policy and regularly reviewing those prices and strategies allows you to price for profit and success
Have you ever bought something and thought that there’s something not right about the price? Maybe it seemed too cheap or you felt you were getting ripped off. Pricing is tricky and a stressor for many business people. Are we too high and scaring away customers? Our competitors are priced lower than us, should we…
Puppies have been at a premium since the start of COVID-19. This has driven the prices for dogs way up, yet there’s a whole new breed of dog owners and dog parks are filled with young pups. COVID-19 has changed the business landscape as well. We’ve had to adapt our traditional business models or fail.…
It’s all about making a connection with your customers and building a relationship by giving them what they need in that moment
I recently gave a customer service session to the employees of a store called Great White Toys. Having seen in the news that Toys ‘R’ Us has filed for bankruptcy protection and that many other retailers are also in trouble as a result of online competition, I was surprised to hear from store owner Cameron…
Being born with talent, riches or a good name doesn’t make you a great leader. Leadership skills can be learned if you open your mind
Think about the best leader you’ve ever worked for or been associated with. If you considered the qualities that make that person so fantastic as a leader, what would you say those qualities are? It might be a coach or a team member. It might be your first boss or your current boss. It could…
Look at your income statement and your balance sheet closely every month. Consider the questions those figures raise and then seek out the necessary answers
I enjoy reading my kids’ report cards and making them sweat like I did when my mom and dad went through my report card. The truth is, their report cards are, for the most part, better than mine. The comments from the teachers are certainly much nicer. But why tell my kids that? If you’re…
Motivated employees are the lifeblood of every great business. Understanding what you can do to motivate your workers is essential
It’s true that people don’t quit a job, they quit a boss. A great boss can change the dynamics of an organization and inspire people to create a culture where work doesn’t feel like a chore. Motivated staff are key to having an operation that’s well functioning and takes care of customers in a way…
The cost of isolation and fear caused by our response to the pandemic might be much higher and even more deadly than the illness
I feel old. For the second time in a month, I’ve pulled a muscle in my back. It’s left me sore, stiff and walking like an old man. Yet I’m truly blessed that my life has been filled with good health – with the exception of injuries and concussions derived from my life of activity,…
My first sales experience was in high school, selling chocolate bars door to door as a fundraiser for a school club. Not much interested in the club but interested in the prizes for top sellers, I hit the pavement. Each day after school, I knocked on doors and sold chocolates to starving mothers and their…
