Savvy shoppers are still embracing the power of coupons, with 80% signing up for emails to get discounts
The advent of digital shopping hasn’t wiped out coupons and the discount codes they provide. Coca-Cola is widely credited with having invented the coupon in 1887. There might have been other coupons before that, but Coca-Cola’s coupon was the first mainstream discount code. Therefore, we know people have been collecting coupons from stores, newspapers, and other mediums for decades.
Of course, it would be fair to assume that people don’t use coupons anymore, given that newspapers and in-person shopping aren’t as popular as they used to be. Moreover, with the internet offering a wealth of adverts for discounts, it’s easier to find a bargain than it used to be.
However, despite being seemingly antiquated in today’s high-tech environment, coupons are still a thing. In fact, they’re demonstrably more popular than ever. Data from Dalhousie University tells us that 33 per cent of Canadians use food coupons in 2022.
Savvy Shoppers Are Still Harnessing the Power of Coupons
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Further data from Meetanshi shows that 80 per cent of shoppers signed up for emails in 2022 just so they could receive coupons. We also know from Loyal Guru that 145.3 million North Americans used digital coupons in 2021. The point here is that coupons are as popular, if not more so, than ever. So, if you’re a savvy shopper and want to save some money, coupons are the way forward.
Inmar Intelligence is among the many companies working to make coupons and discounts more accessible to Canadians. Partnering with Walmart Canada in 2023, Inmar is helping shoppers overcome increasing grocery prices with a digital incentives program. It’s not just groceries that Canadian shoppers can cut the cost of.
Entertainment-focused platforms can also help people save money. For example, anyone who wants to try online gaming can get coupon codes at casinoalpha. These codes give new customers access to exclusive bonuses that include extra credits and slot spins. Beyond that, readers also get expert casino reviews and ratings so they can find their ideal places to play.
Discounts Aren’t the Only Thing Coupon Sites Are Good For
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You get a similar service at RedFlagDeals. In addition to coupons, the RedFlagDeals forum is filled with people offering money-saving tips, links to new deals, and freebies. Put simply, it’s a community of people all working in unison to save each other money.
In fact, it’s added extras such as reviews and ratings that have kept coupons relevant. The coupons themselves are great. However, when you’ve got people pointing you towards the best deals and products, it’s even better. Essentially, if you can tap into the community sharing of the internet, you’ve got more chances to save money on virtually anything.
From groceries and clothing to entertainment, almost all of your needs are covered if you’re willing to look for digital coupons. Yes, it might take a bit of time and effort to find active coupons. However, if you stick to reliable sources, it’s possible to find discounts for almost anything you want to buy.
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