Rising ocean levels are making a splash in every industry as consumers become increasingly eco-conscious with their purchasing power.
Whether you’re starting as a relatively new brand or you want to help establish an eco-friendly reputation for your current company, there’s no shortage of planet-saving swaps you can make to your business practice. Here are six tips that can help you become the favorite among a green-minded clientele.
Invest in erosion control when constructing new storefronts
If you plan to build a storefront for your company, you might want to look into erosion control services from companies like Granite Seed to minimize your environmental impact. Erosion from construction can run off into nearby streams and creeks and pose a severe threat to wildlife.
For example, sediment from construction can harm fish and marine life eggs. Cloudy water disrupts photosynthesis among vegetation, disrupting the food supply. Hot deposits can raise water temperatures to the point where fish must flee to new areas. If the soil contains pesticides or herbicides, the runoff can be fatal for fish and wildlife. Taking accountability for your brick-and-mortar development is one of the best ways to do your part in saving the planet.
Partner with eco-friendly and sustainable brands
When you form partnerships with other eco-friendly brands, whether for giveaways, material sourcing, brand ambassadors, or different company needs, those bonds only strengthen your company’s position as an eco-friendly brand.
The more partnerships you make with like-minded companies, the more effective your green efforts can be and the more successful your environmental reputation becomes.
Make sustainability a part of your company’s culture
Just because you offer an environmentally conscious product doesn’t necessarily mean you’ve created an eco-friendly brand. To do so, you should invest in educating your employees on the importance of safe environmental practices.
For example, if you have a cafeteria in your office, you might want to instill compost, recycle, and biodegradable waste options. You can also use environmentally friendly products around the office, such as LED bulbs, energy-efficient appliances, and recycled paper materials.
Use locally sourced materials for products
Using local providers to create your product will minimize emissions to import and transport foreign materials, meaning less pollution and fuel waste. The icing on the carrot cake is that using local vendors is excellent for your community’s economy.
Make contributions to eco-conscious organizations
Making an environmentally friendly product is one thing. It’s another to participate in green movements actively.
To continually reaffirm your brand’s position as eco-friendly and to do your part as a sustainable ambassador, consider donating a portion of your profits to environmental organizations, such as EarthJustice, Leave No Trace, Fashion Revolution, and One Percent for the Planet.
Emphasize your eco-friendly brand through marketing
Finally, to establish an eco-friendly brand, you must promote your company’s sustainable mission. Let the world know what you represent, how you do it, and why. Otherwise, no one will know that your brand is eco-friendly, thus eliminating all of the hard work you put behind your vision.
There might not be a better way to solidify your position than through marketing. Re-brand if you have to, including your eco-friendly mission into your logo, company colors, and company values. Promote your sustainable products through advertisements and partnerships, whatever it takes to disseminate the news of your values.
Parting words of advice
What’s good for the bottom line and what’s healthy for the planet can be one and the same if you adopt an eco-conscious business approach. Using these tips, you can help save the world while letting your environmentally-oriented clients know that they’re in good company.
This content is a joint venture between our publication and our partner. We do not endorse any product or service in the article.
