Until recently, commercial window treatments were used primarily to satisfy one, maybe two important necessities. For some, the primary purpose for such an expenditure may have been to keep the sun’s rays at bay, while for others, it may have been to maintain a certain level of privacy.
Like most anything else in the modern world, many things, window shades among them, are being used to satisfy a number of different requirements, some of which just might surprise you. This article aims to extol the many uses inherent in custom printed window shades.
What Are Custom Printed Commercial Shades?
To be fair, the term custom printed commercial shades doesn’t exactly raise a lot of questions in one’s mind. Having said that, they are an absolutely ingenious way in which small, medium and large companies can create additional brand awareness in their communities.
Available on a wide variety of fabrics typically used for solar shade or blackout coverings, these types of commercial window treatments lend themselves particularly well to high-quality printing of logos, graphics, promotions, and designs. They offer a much more professional and polished look than traditional window advertisements and tend to last longer as well because many are manufactured using UV-resistant materials.
What Are the Benefits to Custom Printed Commercial Shades?
In addition to lasting longer than other window marketing alternatives, there are many additional benefits that forward-thinking entrepreneurs can expect to reap if they decide to invest in branded printed window shades.
- Provide high-quality digital printing at a relatively low cost. The cost of printing aside, advertising expenses get higher and higher the longer the advertising is used. Printed window coverings represent a one time cost because you won’t need to pay to display them; the advertising is done on your own property.
- Longevity. Even the highest quality paper or vinyl product degrade quickly when exposed to extended periods of harsh sunlight. Eventually, edges curl and colors fade meaning that these other pieces of marketing can actually begin to harm your business rather than lifting it up as they age.
- Attract attention. The high-end, professional quality of printed window shades help to communicate your company’s success. Well designed and tasteful printed shades pay for themselves from a marketing perspective since they will help drive business into your doors.
- Multi-purpose. Of course, being window shades, there are other benefits to installing custom printed window shades (we’ll get to those next), but business owners who would like to leave the advertisements on the outside will be happy to know that designs printed on silver screen or blackout shades can only be seen from the outside.
- Maximize your business’ marketing footprint. Many businesses fail to make use of some of the valuable advertising space available to them; their own property. Sure windows are great for allowing natural light to enter a workspace, but they can also represent a blank canvas that, when taking advantage of, can truly deliver a “WOW” factors to customers, investors, and other stakeholders. Don’t like the idea of covering your windows with promotions? Simple graphics that wordlessly communicate your corporate values can be equally rewarding.
Safety, Energy Efficiency, and Privacy
So we’ve covered the marketing angle, but what else can you expect from a set of high-quality window coverings?
For starters, window shades allow you to control your business’ privacy through the use of opaque or semi-opaque materials. These can be particularly useful when conducting meetings with customers or employees, or whenever it’s important to acknowledge discretion.
Promoting energy efficiency is another key benefit of installing window shades. By blocking the sun’s rays when they’re at their most potent, you can significantly reduce your environmental control costs in your workspace.
Believe it or not, they can also make your employees feel safer, particularly after dusk. By drawing the shades after hours it prevents potential thieves from knowing when all but a few team members have left for the day and also helps to prevent them from being able to observe employee routines unimpeded.
Motorized Shades – Control or Schedule Time for More Convenience
Regardless as to whether or not they contain custom designs, roller shades can be controlled via remote or your smartphone, so that you or members of your team don’t have to fumble with cords. If connected to a centralized system, these window coverings can be controlled independently or simultaneously, as desired. For maximum convenience, consider programming your window coverings to raise and lower at specific times of day to account for sunlight, or peak foot traffic times.
If you, as a business owner, were ever on the fence about upgrading to commercial window shades, we hope that this article has helped you to understand all the additional benefits associated with these stylish window coverings. For more information, reach out to the experts at Elite Pro today!
This content is a joint venture between our publication and our partner. We do not endorse any product or service in the article.
