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A QR (Quick Response) code is a two-dimensional barcode that provides instant access to encoded information when scanned by a smartphone. For businesses, QR codes open up wide possibilities in marketing, advertising, and customer service. Let’s take a closer look at what this technology is and how it can be used to promote a company. Businesses can generate QR codes to share information with customers instantly.

What is a QR code

A QR code is a graphic image in which any information (text, link, contacts, etc.) is encoded in a two-dimensional format. The main advantages of QR codes are:

  1. High capacity – up to 7000 characters can be encoded.
  2. Fast scanning even from a damaged code.
  3. Convenience of use via a smartphone camera.

There are several types of QR codes for solving different tasks:

  1. Link codes – redirect to a website or page.
  2. Contact codes – for quick transfer of company data.
  3. For Wi-Fi – automatic network connection.

Thanks to their versatility and wide functionality, QR codes can be used to solve many business tasks – from advertising to process automation. The main advantage of this technology is the ease of use via a mobile phone camera.

How to create QR codes for business

Creating QR codes is an excellent way to improve customer engagement in business. Using QR code generation tools like ME-QR, you can easily create QR codes tailored to your business needs. Here are some of the capabilities offered:

Customized design:

Customizing the logo, color palette, and shape of the QR code to match your company’s branding helps make the QR code more recognizable.

You can also choose the error correction level, which determines how resilient the QR code is to damage and distortion.

Dynamic QR codes:

These codes allow you to change the content that is accessed after scanning without having to create a new QR code. This is ideal for changing offers or information.

Short-term QR codes:

These codes stop working after a set time, making them perfect for temporary promotions or events.

Testing recommendations:

  1. Test different QR code designs to determine which ones attract more attention and deliver better results.
  2. Use analytics tools to track QR code performance to learn which codes generate more traffic or conversions.

These features and recommendations will help you maximize the effectiveness of using QR codes in your business and improve engagement with your audience.

Where and how to use QR codes in business

QR codes have become an integral part of modern business, opening up many opportunities to attract and retain customers. They can be effectively used in advertising, on product packaging or business cards for quick customer redirection to the company website or to obtain additional information. Personal discount coupons via QR codes increase customer loyalty by offering them beneficial deals. On the website and in the mobile app, QR codes simplify navigation and help customers find the required information faster. In offline environments, on stands, in offices or at exhibitions, QR codes serve as a means of quickly informing visitors. Finally, in the field of automation, QR codes can be used to configure equipment, making processes more efficient and reducing possible errors. These examples demonstrate the versatility and effectiveness of QR codes in various aspects of business.

QR codes are a convenient tool for promotion, communication with the audience, and automation. Thanks to their wide applicability and analytics, QR codes should become an integral part of a modern company’s digital strategy. This promising technology will help businesses keep up with the times and compete effectively in the digital age.

This content is a joint venture between our publication and our partner. We do not endorse any product or service in the article.