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SEO Marketing, SEO techniques

The key to any franchise’s success is marketing. When franchisor’s use the top local SEO strategies, they increase their total sales significantly. As a franchisor, you may be struggling with the idea of using local SEO for multiple locations. After all, you want to show how your locations are connected without taking away their individual identities. As you can imagine, this is no easy feat. However, it is necessary to grow your brand effectively. Read this post to learn the most effective local SEO techniques for franchises.

Create Location Pages On Your Site

Firstly, create location pages on your website. By designating a separate page to each of your franchise locations on one site, you unite all of your locations without taking away their individuality. When you create separate pages, you also allow consumers to find the location nearest to them much faster. Create one page on your site that lists all of your locations. Include links to your location pages on that page. Then, your visitors will never have an issue finding information on their closest franchise location. Use this local SEO strategy to grow your franchise successfully.

Incorporate Location-Based Keywords

Another great local SEO tactic for franchises is to incorporate location-based keywords. This method entails creating content for each of your franchise locations. According to Nuclear Networking, a Denver SEO company, “location-based keywords should meet partners’ specific needs, utilizing market research to uncover new opportunities and new ways to interact with their entire audience.” In order to choose the most effective keywords for each location, conduct market research for each area. Many towns have local landmarks that make for great keywords. Others have regional names that franchisors can use to drive traffic. As long as you incorporate the best location-based keywords for each location, you will improve your franchise marketing results.

Promote Local Franchise Reviews

Moreover, promote franchise reviews for each of your locations. Similar to any business, reviews drive traffic for franchises. The most successful franchises continuously earn new reviews from customers. They also keep their locations’ reviews separate from one another. That way, when one location gets a poor review, it does not directly impact the others. Use all of your online channels to encourage customers to leave reviews on popular review sites. Ask your franchisees to promote reviews in-store as well. If you can increase the number of reviews you get for each location, you will drive more traffic to your site. For this reason, implement this local SEO technique for franchises.

Claim Local Business Listings

Successful franchisors also claim local business listings to improve their locations’ SEO results. To start, claim your Google My Business listing. This is a great starting point because Google is one of the most popular search engines. Most consumers begin their searching for products there. Thus, it is crucial that your franchise locations appear when consumers search for related products on Google. Once you claim your business listing there, move onto popular social media platforms like Facebook. There, you can not only claim your local listings but also build out profiles for each location simultaneously. Do not underestimate the power of this local SEO tactic for franchises.

Build Links On A Local Level

Furthermore, build links on a local level to grow your franchise. Reach out to local news channels who post content on their sites frequently. Ask them to include backlinks to your site on theirs. Provide such news channels with links to your location-specific website pages to drive local traffic to them. You can also choose to create separate websites for each of your franchise locations. In that case, provide each location’s news channels with the corresponding website URL. You can reach out to bloggers who write location-based content as well. Ask them to visit your location nearest to them and then write a blog post about their experiences there. If they include backlinks to your site as well, you will surely grow your franchise with this local SEO tactic.

In order to achieve your goals as a franchisor, you need to implement location-based marketing tactics for each of your franchise locations. Begin by creating separate web pages for each of your locations. Then, incorporate location-based keywords into each of your pages to improve your search engine rankings. Promote local franchise reviews to drive more traffic to your site and, therefore, your locations. Claim local business listings beginning with Google. Finally, build links on a local level by reaching out to news channels and bloggers. Use these local SEO strategies to grow your franchise successfully.


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