Put yourself in the shoes of your customers, with the help of analytic tools and surveys, in order to market to them correctly
Building an online audience takes time. And as you start to grow online and engage with your audience more and more, you will need to build a customer persona. When you create a customer persona, you’re putting yourself in the shoes of your customer. You’re learning about their habits, behaviours and interests. Once you figure…
If coaching has a capital offence, its ignoring the obvious probabilities that a good analysis could provide
We’re in the heart of the football malpractice season. Across the frozen tundras, National Football League coaches are being overwhelmed by the pressure of making key calls during the post-season. On Saturday, Houston Texans coach Bill O’Brien was like a punch-drunk fighter from the very first quarter. Quickly down 7-0 after Buffalo drove on their…
The user rates of food delivery apps reached record levels in May 2019 and are likely to expand after 2021
Food delivery apps are changing the Canadian restaurant landscape – and more changes are on the horizon, according to a recent survey. The user rate for food delivery apps reached record levels in May. A recent survey conducted by Angus Reid Global, in partnership with the Agri-Food Analytics Lab at Dalhousie University, suggests that 29…
Injury research through analytics should be priority one, since baseball owners spent $745,769,319 on injured list players in 2018 alone
Baseball has an injury problem. It’s a big one. And an expensive one. As but one recent example – albeit an extreme one – the New York Yankees had 13 players on the injured list by the end of April, just one month into the 2019 season! Major League Baseball (MLB) franchises are filled with…
Jason Hardy of Cann Standard talks about why it’s important to track and synthesize data about the industry
Jason Hardy is co-founder of Cann Standard. What is Cann Standard and what does it do? Hardy: Cann Standard’s mandate is to define cannabis markets. We log listing information for cannabis products anywhere we can find them, from producer and dispensary websites to larger cannabis listing sites and review websites. We process the data and…
Vince Ircandia talks about how StellarAlgo is leveraging science and analytics to help sports and entertainment businesses succeed
Vince Ircandia is founder and CEO of StellarAlgo. Calgary's Business: What is StellarAlgo and what does it do? Ircandia: StellarAlgo helps live audience businesses – like sports franchises – to quickly and cost-effectively organize, analyze and leverage the data they need to make successful business decisions. Our customer data platform allows organizations to easily collect,…
Building an online audience takes time. And as you start to grow online and engage with your audience more and more, you will need to build a customer persona. When you create a customer persona, you’re putting yourself in the shoes of your customer. You’re learning about their habits, behaviours and interests. Once you figure…
