Uncover customer needs by partnering with multinationals
A multinational’s research team often uncovers a customer need it has little interest in exploiting
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Author: Bill Haskell
The challenges of successfully scaling up startups
First-time founders only have an 18 per cent chance of success
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How to mitigate the risks of innovation
The importance of a compelling and quantitative value proposition
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Finding disruptive technologies for company creation
No need to invent: savvy business leaders go out, find them, and connect them to a large existing market demand
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