Boni and John Wagner-Stafford • Troy Media

Four things to understand about the power of marketing

Are you giving marketing the respect it deserves? Look at your business and ask: is marketing an afterthought or fundamental pillar?

Increased productivity leads to a stronger competitive position, higher profits and better quality

You may be qualified to run your business, but that doesn’t mean you’re qualified and ready to write your own business plan

Two simple questions can help you establish the framework of your business and save you headaches down the road

You need a clear marketing strategy, prepared staff, the correct giveaways, quick follow-up on leads and plenty of energy