Trade show tricks, tips … and traps

You need a clear marketing strategy, prepared staff, the correct giveaways, quick follow-up on leads and plenty of energy

Trade show tricks, tips … and trapsIf you aren’t including trade shows in your marketing mix, you may be missing out. Exhibiting at a trade show immediately levels the playing field between you and the other guys, no matter how much bigger, richer or more established they are. Every business pays the same square-footage rate to get in front of people…

Developing rock-solid client service in your business

If your business isn't delivering top-notch customer or client service today, you’re likely not long for this world

Developing rock-solid client service in your businessEnsuring you deliver rock-solid client service is key to your future. If your business isn't delivering top-notch customer or client service today, you’re likely not long for this world. In virtually all sectors, competition is fierce and customers can search and switch to the other guy at the drop of a hat. Here are some…

The 5 key attitudes of a successful entrepreneur

Do you eat failure for breakfast?

The 5 key attitudes of a successful entrepreneurTurns out your attitude is the most important factor in your success or failure as an entrepreneur. Not personality. And not character. Oh sure, whether you are outgoing or risk averse, full-to-the-brim with new ideas or resilient – can all make a difference. Vince Fowler is a Calgary-based leadership coach, speaker and owner of Vested…

8 signs you need to take a break from your business

Operating a business while your brain and body are worn down and in a suppressed state will affect your ability to make sound decisions

8 signs you need to take a break from your businessBig ideas and small pockets, long to-do lists and short of help. It’s a recipe that can take 12 to 18 hours a day on full-throttle as you juggle the demands of human resources, accounting and budgeting, sales, customer service, webmaster and marketing. If you’re one of those small business entrepreneurs who feels the pressure…