You need a clear marketing strategy, prepared staff, the correct giveaways, quick follow-up on leads and plenty of energy
If you aren’t including trade shows in your marketing mix, you may be missing out. Exhibiting at a trade show immediately levels the playing field between you and the other guys, no matter how much bigger, richer or more established they are. Every business pays the same square-footage rate to get in front of people…
If your business isn't delivering top-notch customer or client service today, you’re likely not long for this world
Ensuring you deliver rock-solid client service is key to your future. If your business isn't delivering top-notch customer or client service today, you’re likely not long for this world. In virtually all sectors, competition is fierce and customers can search and switch to the other guy at the drop of a hat. Here are some…
Do you eat failure for breakfast?
Turns out your attitude is the most important factor in your success or failure as an entrepreneur. Not personality. And not character. Oh sure, whether you are outgoing or risk averse, full-to-the-brim with new ideas or resilient – can all make a difference. Vince Fowler is a Calgary-based leadership coach, speaker and owner of Vested…
Operating a business while your brain and body are worn down and in a suppressed state will affect your ability to make sound decisions
Big ideas and small pockets, long to-do lists and short of help. It’s a recipe that can take 12 to 18 hours a day on full-throttle as you juggle the demands of human resources, accounting and budgeting, sales, customer service, webmaster and marketing. If you’re one of those small business entrepreneurs who feels the pressure…