Create a map to lead you to your online customers

Map out your strategy, use a scheduling platform to post content and build an ideal customer avatar

Create a map to lead you to your online customersMost business people I meet stall out with their social media efforts about six months in if they haven’t seen the results they were hoping for. It feels like you’re posting to no one and it’s not working. You don’t have as much engagement as you had hoped and now you wonder if you should…

Adding, changing photos on your website

How to make your DIY photo shoot a success and, most importantly, give you some amazing images to use to grow your business

Adding, changing photos on your websitePhotos are an important part of any social media feed. And along with stock photos, you need to incorporate some photos of you, your team, your product, your office, etc. If you aren’t in a position to hire a photographer every quarter, you are going to have to do the photo shoot yourself. That means…

Get the most out of your online meetings

We went from in-person meetings to chaos-driven online meetings. And we didn’t stop to learn how to run these meetings

Get the most out of your online meetingsFor the past six months, business meetings have definitely looked a little different. People are utilizing Zoom calls, Google Meet or Microsoft Teams to replace the in-person meeting. Some don’t like mask protocol, some have their kids at home with them and some just see the advantage of having an online meeting (with one person…

Get your raving fans to help drive business growth

Offer them amazing discounts and perks to make sure they know how important they are to your business, then let them spread the word

Get your raving fans to help drive business growthOur online customer buying journey is about to come full circle. We’ve gone from someone first hearing about you all the way to a regular customer becoming a raving fan and helping you grow your business. Let’s recap what we’ve talked about in the past few weeks: We started with interest and awareness. Someone already…

Converting online leads into customers

Always keep in mind these goals: easy to deliver, easy to implement. That gets purchased over and over

Converting online leads into customersWe’ve been working on making sure we understand the entire customer buying experience online. Today, we’re moving onto conversion. We started with interest and awareness and how your customer might hear about you – and what to do once they do. Then we moved to findability and reputation – both online and really important in…

Findability, reputation crucial for hooking online consumers

You really need to control what’s said about you online and you need to show how you respond to all types of situations

Findability, reputation crucial for hooking online consumersYour marketing efforts should make an impact along each step of your customer’s online journey. From when they first see an advertisement or a post shared by one of their friends on Facebook, you’ve tweaked their interest. They’re interested in your product or service, and now they’re aware of your business. After becoming aware of…

Breaking down the components of a Facebook ad campaign

There are great tools for audiences, you get to be really creative – and you can make ad changes in real time

Breaking down the components of a Facebook ad campaignI’ve talked a lot about the types of advertising you can do online. From Google ads to social platforms, advertising online is where more and more business owners are focusing their marketing dollars. Once you decide what platform you’re going to use, it’s time to start researching the different strategies. Facebook has always been a…

Create a landing page that turns visitors into customers

You want to be really clear about what you’re selling, how to buy and what the process is

Create a landing page that turns visitors into customersA landing page is a dedicated page on your website that people are brought directly to from some sort of advertising or offer. This custom page is where you will convert that click on advertising into a customer in your business. When someone visits your landing page, they’re looking to scan and not read a…
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