Map out your strategy, use a scheduling platform to post content and build an ideal customer avatar
Most business people I meet stall out with their social media efforts about six months in if they haven’t seen the results they were hoping for. It feels like you’re posting to no one and it’s not working. You don’t have as much engagement as you had hoped and now you wonder if you should…
As an online marketer, I spend a lot of my working day (you guessed it!) online. And I try to organize my time so I can be as efficient as possible for my clients and my business. About six months ago, I switched from using the Firefox browser to the Chrome browser as much as…
How to make your DIY photo shoot a success and, most importantly, give you some amazing images to use to grow your business
Photos are an important part of any social media feed. And along with stock photos, you need to incorporate some photos of you, your team, your product, your office, etc. If you aren’t in a position to hire a photographer every quarter, you are going to have to do the photo shoot yourself. That means…
We went from in-person meetings to chaos-driven online meetings. And we didn’t stop to learn how to run these meetings
For the past six months, business meetings have definitely looked a little different. People are utilizing Zoom calls, Google Meet or Microsoft Teams to replace the in-person meeting. Some don’t like mask protocol, some have their kids at home with them and some just see the advantage of having an online meeting (with one person…
Offer them amazing discounts and perks to make sure they know how important they are to your business, then let them spread the word
Our online customer buying journey is about to come full circle. We’ve gone from someone first hearing about you all the way to a regular customer becoming a raving fan and helping you grow your business. Let’s recap what we’ve talked about in the past few weeks: We started with interest and awareness. Someone already…
Always keep in mind these goals: easy to deliver, easy to implement. That gets purchased over and over
We’ve been working on making sure we understand the entire customer buying experience online. Today, we’re moving onto conversion. We started with interest and awareness and how your customer might hear about you – and what to do once they do. Then we moved to findability and reputation – both online and really important in…
You really need to control what’s said about you online and you need to show how you respond to all types of situations
Your marketing efforts should make an impact along each step of your customer’s online journey. From when they first see an advertisement or a post shared by one of their friends on Facebook, you’ve tweaked their interest. They’re interested in your product or service, and now they’re aware of your business. After becoming aware of…
How do you impact your customer journey online? And how do you know where to look to make this impact? Online strategy is all about creating an experience for your customer. So no matter where your customer lands on your customer journey, you are in control of that piece of the puzzle and you can…
There are great tools for audiences, you get to be really creative – and you can make ad changes in real time
I’ve talked a lot about the types of advertising you can do online. From Google ads to social platforms, advertising online is where more and more business owners are focusing their marketing dollars. Once you decide what platform you’re going to use, it’s time to start researching the different strategies. Facebook has always been a…
You want to be really clear about what you’re selling, how to buy and what the process is
A landing page is a dedicated page on your website that people are brought directly to from some sort of advertising or offer. This custom page is where you will convert that click on advertising into a customer in your business. When someone visits your landing page, they’re looking to scan and not read a…