How to create an impactful brand for your business

Our guide to ensuring your brand captures who you are and who your customers believe you to be

How to create an impactful brand for your businessBranding is an extremely overused word – quickly followed by sentences that include “we need a vision,” “we need a mission” and “we need our values, ASAP!” Of course, businesses need those things. The challenge with these branding pieces happens when leaders don’t understand what they are by definition, over and above inspirational sentences, what…

Growing with ‘fake it until you make it’ as your motto?

Think again. Why showing up with an honest, open mind is where real success lies

Growing with ‘fake it until you make it’ as your motto?“Fake it until you make it.” This is an entrepreneur motto that gets some people motivated, up and out the door (so to speak – COVID-19 protocols and all), and committed until they’ve become the person, business or thing they set out to be. But this sentence makes me cringe every time I hear it.…

The grief of business ownership after Covid-19

With the loss of traditional connections and communities, businesses face a cycle of grief. How do you let go and move on?

The grief of business ownership after Covid-19There has been global grief recently as a result of COVID-19. Many businesses have lost their identity in the process. Uncertain how to let go of what once was, scared to move forward for fear of throwing out a previously viable vision, leaders are challenged to find their space within this new era of business.…

Business success is not solely about your mindset

Mindset is crucial to achieving goals. However, it isn’t the only thing that makes you successful. Uncover the habits you need to succeed

Business success is not solely about your mindsetSuccess is a mindset. If you believe you’re successful and you put your mind to what you want to accomplish, you will be ‘successful.’ This is one of those statements that’s true and not true at the same time. Quite a paradox for business owners. I recently spoke at the Universal Womens Network Success Summit.…

Is your business ready for post-COVID-19 opportunities?

It’s time for micro businesses to start rebuilding, thinking differently and moving forward with new purpose

Is your business ready for post-COVID-19 opportunities?It’s time to start rebuilding. That was the resounding message at a recent micro business forum via Impact Calgary that I was part of. Impact Calgary seeks to inspire, launch and grow tech-enabled businesses that have social impact. A micro business is defined as 10 employees or less. They account for nearly 74 per cent…

What skin are you putting in the client prospecting game?

Building relationships with prospects is crucial to long-term business growth. And it all comes down to trust and commitment

What skin are you putting in the client prospecting game?“Real clients put skin in the game” is an adage used in the business training I’m a part of. The adage identifies if you’re connecting with a qualified prospect. Are they committed to doing something you’ve asked (e.g. complete key forms prior to the meeting)? While we business owners ask this of our prospects, are…

Forgive yourself for making tough business decisions

How do business owners deal with the emotional and mental toll of making hard decisions that impact employees?

Forgive yourself for making tough business decisionsMy business coach asked me to forgive myself for some very hard decisions I made for my business. This was the first truly difficult task he gave me. How could I forgive myself for a decision that seemingly hurt others? Yet leaders are always having to make choices that may hurt someone’s livelihood. With no…

Why committed behaviours are more important than productivity

In the COVID-19 era, hard decisions must be made in the short term to ensure a company’s longer-term goals are met

Why committed behaviours are more important than productivityJanuary brought us a new decade to assess our businesses and let go of what would no longer serve in the 2020 era. To use Dr. Henry Cloud’s analogy of growing a business the same way one grows a rose bush (from his book Necessary Endings), I cut very good branches from my business to…

How to lead with confidence when doubt seizes control

Those leaders who value authentic human leadership will discover strengths in both their leadership skills and their organization they never knew existed

How to lead with confidence when doubt seizes controlIs COVID-19 a leader’s greatest challenge to date? While there is no question that business is not “as usual” during this crisis, how is this different from any other challenge you’ve faced in the past? One of my colleagues, a leader of a team of 10, is struggling to find answers to the pandemic for…