Featuring more female sources should increase audience engagement

From entertainment to business to news media, the evidence is clear: audiences want gender diversity

Featuring more female sources should increase audience engagementWhat would happen if news media struggling to survive applied the productivity mantra “What gets measured gets done” to the sources they quote? Business research, Hollywood sales data and anecdotal evidence from the news industry all suggest it’s worth a try. In many western democracies – the U.S., the U.K. and Canada included – most…

Using big data analytics for social good and broader perspectives

Gender Gap Tracker makes big data public to motivate media to achieve gender parity among experts

Using big data analytics for social good and broader perspectivesAn Iranian big data engineer, a Spanish computational linguist and a Canadian social activist walk into a research lab. They don’t miss the drinks they could order if they’d gone to the bar, because they’re on a mission to change the world. We hear a lot about how artificial intelligence is taking away jobs and…

Quoting more female sources can help engage audiences

New online tool gives fitness tracker-style incentive for media to achieve gender parity in their sources

Quoting more female sources can help engage audiencesCould the incentivizing power of a fitness tracker be adapted to help achieve gender equality in the media, enhancing Canadian democracy in the process? After a year of collaboration with a team of big data scientists, we’re about to find out.  Despite the increasing attention paid to the importance of women’s voices, in news media…