In today’s digital world, the Internet has created a great opportunity for those who wanted to showcase their skills, hobbies, or simply wanted to share some of their thoughts and experience with others. And, video streaming has become one of the most favorite ways among our world’s population.
Among social media platforms, YouTube is one of the most popular thanks to the fact that it exclusively promotes video content. In fact, according to TechJury, YouTube has over 1.8 billion active visitors every month. Moreover, 500 hours of video content are uploaded on the video-sharing website every minute daily. That being said, YouTube is certainly a great channel where you can put your content in front of a global audience ready to buy.
YouTube is one of the most popular thanks to the fact that it exclusively promotes video content
However, starting a YouTube channel from 0 can seem really intimidating. You start creating content, spend a lot of time to edit it, and then publish it on your channel. However, there is no one there clicking on your video. So, what is there to be done? Here is how to grow your YouTube channel when you have 0 subscribers and 0 views:
Take a look at YouTube trends
You have probably been on YouTube for a long time now. However, you used it for entertainment mainly as a viewer. But now you have switched sides from being a viewer to being a content creator. So, it is time that you learn what sells best on the video-sharing website.
Video content on YouTube started with an 18-second clip about elephants at the zoo. And, that was the start for a wave of popular animal videos on the platform. However, that was in 2005. Now, YouTube trends have changed a little bit depending on what consumers wanted to see.
These days the most popular types of videos are those who involve beauty or fashion hacks, educational, covers, how-to, tutorials, and funny videos. Most YouTubers these days create content that is somewhere near these trends. So, when picking your channel’s theme, you may want to get some inspiration from these trends as well.
Growing your YouTube channel requires a lot of work
Find grabbing attention titles
Finding grabbing attention titles is one of the best methods to engage potential viewers to click on your video. If you choose a boring or too common title, it is very unlikely to raise a desire in viewers to see more about your post. There are also a few things that you should keep in mind when choosing a title.
First of all, you need to make sure that your video’s title is descriptive. It needs to tell the potential viewer what your video talks about. So, don’t fool your viewers with a click-bait title when in fact you talk about or show something really common. This way the viewers will feel fooled and will most likely return to the search results to look for what they actually came for.
Secondly, you need to do some keyword research when choosing your titles because this is the best way to ensure that your videos will be among the first results YouTube users see when they make a search.
Thirdly, make it short but exciting. The title must excite the potential viewer and make them think that they will be missing out on something if they don’t watch your video.
Create quality content
Content quality is king no matter the type of content you are publishing, be it written, images, or videos. It is very unlikely that you will grow your channel if you don’t create content that will bring real value to the viewer’s knowledge.
So, when creating a video, make sure you don’t just fill a few minutes video with boring or irrelevant topics. For example, if you have a How-to type of channel, people will click on your videos because they want to learn something new. So, you need to make sure that you provide them with real facts and useful tips.
Learn how to engage viewers
So, you have managed to attract a few viewers to your videos. Now, it is time to engage them to stay with your channel in the long-term. And, the best way to do it is to create engaging videos that will make them come back to your channel again and again.
But how exactly do you create engaging videos? This is a tough one and many YouTubers fail to grow their channels simply because they fail to engage their viewers.
First of all, creating engaging videos comes down to knowing your audience. The best way to attract viewers and make them interested is to know what they expect you to provide them with. Are they here for useful tips, funny jokes, or motivational advice? How old is your follower profile? And, what type of words engage them the most? In order to know your audience, you must answer yourself all to these questions.
Secondly, one great way to create engaging videos is to use background music. Adding background music in your videos can make viewers spend more time watching your video and improve rankings in search results. Many people don’t understand how important the audio of the videos is. While viewers may overlook the video quality if it isn’t that great, with the audio viewers might not be so forgiving. If you do a fantastic job when making your choice, using background music well will make your videos more entertaining, credible, and professional, making them more engaging. Luckily, you can get access to unlimited royalty-free engaging music from video music sponsors such as Melodyloops.com.
Be consistent
As with any type of content publishing, consistency is the key to maintaining your followers engaged. If you think that publishing once in a month is enough to make your channel popular, you are incredibly wrong. The more content you publish, the bigger the chances to gain more views and subscribers. So, you can create a regular schedule when your subscribers will know that you will post your next video. For example, you can post one video per week and this way your subscribers and other potential viewers will get notifications about your channel’s latest post.
Growing your YouTube channel requires a lot of work if you are planning to make it successful. It all takes to learn your audience, create content quality, and make your videos engaging and interesting.
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