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The Ultimate Guide to Local Keyword Research: How to Optimize Your Site for Locals

SEO

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Wouldn’t it be great to have a guide that told you exactly how to optimize your website for local keyword research? Lucky for you, that’s what we’re going to provide in this blog post! Local SEO is becoming increasingly important as more and more people use their smartphones to search for businesses near them. In order to take advantage of this trend, you need to make sure your site is optimized for local keywords. In this article, we will teach you everything you need to know about local keyword research!

What are Local Keywords?

Local keywords are simply keywords that include a location. For example, if you own a hair salon in Toronto, a local keyword would be “hair salon Toronto.” Much like generic keywords, however, local keywords can also be more specific, known as long-tail keywords. An example of a long-tail local keyword would be “best hair salon for blondes in Toronto.”

In simple terms, local keywords are normal keywords that you use to target a specific location.

5 Reasons Local Keyword Research is Important

There are many reasons why local keyword research is important. Here are just a few.

Reason #1: People Use Local Keywords to Find Businesses Near Them

One of the main reasons local keyword research is important is because people use these keywords to find businesses near them. As more and more people use their smartphones to search for businesses, it’s becoming increasingly important to optimize your site for local keywords. In fact, Hubspot has revealed that 72% of people who searched for local businesses visited a business within five miles of them.

Reason #02: Local Keywords Help You Rank in Google Maps

Another reason local keyword research is so important is that it can help you rank higher in Google Maps. Google Maps is a powerful tool that helps potential customers find businesses near them. In order to take advantage of this, you need to make sure your website is optimized for local keywords.

Reason #03: Local Keywords Help You Rank in Google Local Pack

Google Local Pack is a special feature that appears at the top of the search results when people use local keywords. It displays three businesses that Google has determined to be the most relevant to the user’s search. In order to appear in Google Local Pack, you need to make sure your website is optimized for local keywords.

Reason #04: Local Keywords Help You Rank in Google My Business

Google My Business is a free listing that allows businesses to control how they appear on Google Maps and in the Local Pack. In order to take advantage of this listing, you need to make sure your website is optimized for local keywords. You will want to ensure your business has a strong presence in Google My Business as this is undoubtedly the leading platform for listing local businesses.

Reason #05: Optimizing for Local Keywords Can Help You Generate More Leads

Finally, optimizing your website for local keywords can help you generate more leads. When potential customers use local keywords to find businesses, they are more likely to be ready to make a purchase. If your website is optimized for these keywords, you will be able to generate more leads and sales.

How to Perform Local Keyword Research

Now that you know the importance of local keyword research, it’s time to learn how to do it! Here are a few tips.

Tip #01: Use Google Keyword Planner

Google Keyword Planner is a free tool that allows you to research keywords. Simply enter a seed keyword and location, and Google Keyword Planner will provide you with a list of related keywords. You can then use this list to find local keywords that are relevant to your business.

Tip #02: Use Google Trends

Google Trends is another free tool from Google that allows you to research keywords. Simply enter a seed keyword and location, and Google Trends will provide you with data on how popular that keyword is in your area. You can then use this data to find local keywords that are relevant to your business.

Tip #03: Use Google Search Console

Google Search Console is a free tool that allows you to see how your website is performing in the search results. Simply enter your website’s URL and Google Search Console will provide you with data on your website’s organic traffic. You can then use this data to find local keywords that are relevant to your business.

Tip #04: See Which Keywords Your Competitors Are Ranking For

Next, you can see which keywords your competitors are ranking for by using a tool like SEMrush. Simply enter your competitor’s URL and SEMrush will provide you with data on their organic traffic. You can then use this data to find local keywords that are relevant to your business.

Tip #05: Hire the Professionals at Outreach Bee

Finally, if you want to make sure your website is optimized for local keywords, you can hire the professionals at Outreach Bee. Local SEO can be complex, but our team of experts can help you navigate the process and ensure your website is ranking for the right keywords.

Final Thoughts

Local keyword research is essential if you want to ensure your website is ranking in the search results. By using the tips and tricks above, you can easily find local keywords that are relevant to your business. If you want to take your local SEO to the next level, consider hiring the professionals at Outreach Bee. Their team of experts can help you optimize your website for local keywords and generate more leads. Contact them today to learn more!


This content is a joint venture between our publication and our partner. We do not endorse any product or service in the article.

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