The genius of Loblaws’ $25 gift card campaign

This PR masterstroke by Loblaws has allowed the company to take control of the narrative and dodge, for now, consumer mistrust

The genius of Loblaws’ $25 gift card campaignLoblaws’ gift of $25 to all Canadians is really just part of a smoke-and-mirrors campaign. In December, Loblaws confessed to running a price-fixing scheme on bread with supplier Weston Bakeries, a sister company. As of Jan. 8, anyone can go online and register for a $25 gift card, to be redeemed at any Loblaw Companies Ltd.-owned stores.…

Let’s be honest: consumers are the main contributors to climate change

Governments are unwilling to curb consumption, the main driver of the economy. So it is up to each of us to become more thoughtful consumers

Let’s be honest: consumers are the main contributors to climate changeThe euphoria in Paris in 2015, when 196 countries agreed to address climate change, was palpable. It should have been bottled. Since then, despite the United Nation’s annual COPs (Conferences of the Parties) on climate change, very little progress has been made. After COP23 in Bonn, Germany, last month, disappointment, particularly among civil society groups,…

How consumers can leverage change, even in the face of tragedy

The extraction and black-market sale of gold, tantalum, tin and tungsten (used in our cellphones and other electronics) fuel the war in the DRC

How consumers can leverage change, even in the face of tragedyAs the Christmas season approaches, it’s important to be aware of the power we hold in how we spend our money. As consumers, we invest in products we believe will serve us best. Companies may try to hide information about their products but eventually the truth comes out. Consumer advocacy is powerful in a free-market…

Shop safely online without using your credit card numbers

Alternative online payment methods are quick, easy and free. And if an online merchant is compromised, you're safe

Shop safely online without using your credit card numbersYou can shop anywhere for just about anything online or with your smartphone – even for groceries. It’s a convenient part of the daily routine for many. However, some people are hesitant, even fearful, about making themselves vulnerable by using their credit card online. When retail giants like Home Depot, Target and Marshalls are hacked and credit card numbers are compromised, it’s…

Which NDP will introduce the “Act to End Predatory Lending”?

The Notley government can make an ideological point, or leverage the power of Albertans to build a better and fairer small-dollar loan market

Which NDP will introduce the “Act to End Predatory Lending”?In its recent throne speech, Premier Rachel Notley’s government said it intended to “protect Albertans who are experiencing economic distress from being preyed upon by unscrupulous lenders.” The idea, to create “an Act to End Predatory Lending,” is sound but how it is implemented will require great care. As noted in a recent report by…
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