Brazil and the mother of all food fraud cases

Canada, as one of Brazil’s main livestock industry competitors, will likely gain from this scandal, but the industry should not become too complacent

Brazil and the mother of all food fraud casesHALIFAX, N.S. Mar. 22, 2017 /Troy Media/ – Brazil, the largest exporter of meat products in the world, faces a food fraud crisis – and it seems federal authorities have been complicit. There's a lesson here for Canada. Brazil authorities recently announced they would investigate several companies, including meat-packing giants JBS SA and BRF SA. The companies are accused…

Labelling of non-GMO products shamefully ignores reality

There are only nine GMO products on the market. So a cucumber with a GMO-free sticker is simply a way for the supplier to charge a higher price

Labelling of non-GMO products shamefully ignores realityGUELPH, Ont. March 2, 2017 /Troy Media/ – I’ve worked in agricultural marketing for 25 years and have done a lot of work on branding, including developing logos. Logos have a great deal of power and there are many good ones – think Tim Hortons. But one logo seen on some food products infuriates me – that…

Rotten apples: food fraud is everyone’s problem

Technology will ultimately take the guesswork out of shopping at the grocery story and making menu choices, but for now, be vigilant

Rotten apples: food fraud is everyone’s problemHALIFAX, N.S. Feb. 27, 2017 /Troy Media/ – Food fraud isn't new – it's persisted for more than 2,000 years, despite mankind's best efforts. Perhaps technology can put an end to it. The first reported food fraud cases go back to the Roman Empire, when suspicions around adulterated wines and oils were prevalent. Food fraud can take…

Burying Monsanto could give GMO science a new lease on life

By having science on its side, Monsanto seemed to believe there was no need to answer public concerns – and that was a huge PR mistake

Burying Monsanto could give GMO science a new lease on lifeHALIFAX, N.S. Sept. 20, 2016/ Troy Media/ – Putting Monsanto out of its misery could mean future debate about genetically-modified crops will be based on facts rather than emotion. Monsanto is arguably the most detested company in the world. But now, Bayer’s acquisition of St. Louis-based Monsanto will likely mean the latter (or at least its brand) will slowly disappear. Many suspect Monsanto intended…

Food consumers making their voices heard

But the licence that social media grants consumers must be used responsibility if it is to nudge the food industry toward positive change

Food consumers making their voices heardHALIFAX, N.S. July 20, 2016/ Troy Media/ – Social media has given consumers a licence to manipulate the food industry. The result could be transformative. Social licensing frames an organization's ability to operate with the confidence that its activities are morally and socially legitimate to its stakeholders. And as the result of social media and the licence it grants…

Serving up sustainable beef at McDonald’s

We can now measure, verify and track the beef chain of custody in ways that no other country can

Serving up sustainable beef at McDonald’sEDMONTON, Alta. June 10, 2016/ Troy Media/ - When the largest purchaser of Canadian beef says it’s going to begin obtaining a portion of its supply from sustainable sources, the whole industry takes notice. Sustainability is important not only to McDonald’s Restaurants but to all food retailers, who are moving fast to respond to changing public values…

Beef irradiation is long overdue in Canada

More than 40 years of research on food irradiation shows that the process is trustworthy

Beef irradiation is long overdue in CanadaHALIFAX, N.S. June 7, 2016/ Troy Media/ - Will the benefits of food irradiation be overwhelmed by Canadians’ fear of the technology? Food irradiation may not sound appetizing – images of X-ray machines and atomic bombs quickly come to mind for many people. But Health Canada is considering the use of food irradiation for beef products. And so a…

Genetically-modified salmon set to hit the market

Labelling regulations need to be modified so consumers have final word on the technology

Genetically-modified salmon set to hit the marketHALIFAX, N.S. May 25, 2016/ Troy Media/ - Genetically-modified salmon will soon be on Canada's supermarket shelves, but are retailers and consumers prepared? After four years of testing, Health Canada and the Canadian Food Inspection Agency have approved AquaBounty Technologies’ genetically-modified salmon for retail sale in Canada. Given that the mighty U.S. Food and Drug Administration approved the…

Canadian cattle industry faces a growing crisis

The Earls restaurant controversy is just the tip of the iceberg for a Canadian industry that has been slow to adapt to changing needs

Canadian cattle industry faces a growing crisisHALIFAX, N.S. May 2, 2016/ Troy Media/ - The Earls restaurant decision to turn to a U.S. supplier for humanely-produced beef points to a significant problem for the future of the cattle industry in Canada. The Earls decision follows a similar one by A&W a few years ago. That chain had to procure beef from Montana and Australia for its “no…

It’s time to get serious about tracking our beef

Producers have the tools to prove our product's quality to the world; they just need to use them

It’s time to get serious about tracking our beefCanada's beef industry may be on the verge of a significant upswing, but it will take concerted co-operation from producers. After another export-threatening case of bovine spongiform encephalopathy (BSE) was reported in Canada last year (and, nine months later, deemed an isolated incident), South Korea has reopened its borders to Canadian beef. That’s great news…