How blockchain technology can reassure food consumers

BIXS sees blockchain as a logical addition to traceability in the beef industry, able to easily track specific information

How blockchain technology can reassure food consumersGoogle blockchain and the search results will boggle your mind. You’ll fall into endless reams of information about blockchain and bitcoin. Cryptocurrencies spawned the birth of blockchain, and the technology has grown and adapted to serve other industry needs. Wikipedia defines blockchain as a continuously growing list of records, called blocks, which are linked and…

Consumers want greater transparency in food production

Canada is the first country to launch a producer framework for sustainable beef production, to certify cattle operations and track chain of custody

Consumers want greater transparency in food productionThe Beef InfoXchange System (BIXS) is an answer to the needs and demands of consumers and their trusted retailers. With the launch of a new generation of BIXS, which is a web-based data management system that operates a value-added traceability system, transparency, traceability and verification in beef production is a reality. Recognizing that ease of…

Health Canada’s suggested new food labelling has limitations

Would help consumers know what's in their food but there are some gaps in the system

Health Canada’s suggested new food labelling has limitationsWhen it comes to food, the current federal government is big on consultations. Health Canada recently launched online public discussions and consumer-oriented research to find the best front-of-package labelling formula. Four models have been presented – Health Canada appears to want to keep its options open (although all the logos look the same). Saturated fats, sugar…

In the fight for kids’ attention, parents don’t stand a chance

Study shows Canadian kids see more than 25 million online food and beverage ads a year – mostly for junk food. It's time for that to end

In the fight for kids’ attention, parents don’t stand a chanceDear Parents, I’m writing you because you may be in the dark about the amount of unhealthy food and beverage marketing your children and teens are viewing. This isn’t your fault. It’s our reality. We’ve let food and beverage companies have a huge influence on our children. Twenty-five years ago, a parent might be expected…

Brazil and the mother of all food fraud cases

Canada, as one of Brazil’s main livestock industry competitors, will likely gain from this scandal, but the industry should not become too complacent

Brazil and the mother of all food fraud casesHALIFAX, N.S. Mar. 22, 2017 /Troy Media/ – Brazil, the largest exporter of meat products in the world, faces a food fraud crisis – and it seems federal authorities have been complicit. There's a lesson here for Canada. Brazil authorities recently announced they would investigate several companies, including meat-packing giants JBS SA and BRF SA. The companies are accused…

Labelling of non-GMO products shamefully ignores reality

There are only nine GMO products on the market. So a cucumber with a GMO-free sticker is simply a way for the supplier to charge a higher price

Labelling of non-GMO products shamefully ignores realityGUELPH, Ont. March 2, 2017 /Troy Media/ – I’ve worked in agricultural marketing for 25 years and have done a lot of work on branding, including developing logos. Logos have a great deal of power and there are many good ones – think Tim Hortons. But one logo seen on some food products infuriates me – that…

Rotten apples: food fraud is everyone’s problem

Technology will ultimately take the guesswork out of shopping at the grocery story and making menu choices, but for now, be vigilant

Rotten apples: food fraud is everyone’s problemHALIFAX, N.S. Feb. 27, 2017 /Troy Media/ – Food fraud isn't new – it's persisted for more than 2,000 years, despite mankind's best efforts. Perhaps technology can put an end to it. The first reported food fraud cases go back to the Roman Empire, when suspicions around adulterated wines and oils were prevalent. Food fraud can take…

Burying Monsanto could give GMO science a new lease on life

By having science on its side, Monsanto seemed to believe there was no need to answer public concerns – and that was a huge PR mistake

Burying Monsanto could give GMO science a new lease on lifeHALIFAX, N.S. Sept. 20, 2016/ Troy Media/ – Putting Monsanto out of its misery could mean future debate about genetically-modified crops will be based on facts rather than emotion. Monsanto is arguably the most detested company in the world. But now, Bayer’s acquisition of St. Louis-based Monsanto will likely mean the latter (or at least its brand) will slowly disappear. Many suspect Monsanto intended…

Food consumers making their voices heard

But the licence that social media grants consumers must be used responsibility if it is to nudge the food industry toward positive change

Food consumers making their voices heardHALIFAX, N.S. July 20, 2016/ Troy Media/ – Social media has given consumers a licence to manipulate the food industry. The result could be transformative. Social licensing frames an organization's ability to operate with the confidence that its activities are morally and socially legitimate to its stakeholders. And as the result of social media and the licence it grants…

Serving up sustainable beef at McDonald’s

We can now measure, verify and track the beef chain of custody in ways that no other country can

Serving up sustainable beef at McDonald’sEDMONTON, Alta. June 10, 2016/ Troy Media/ - When the largest purchaser of Canadian beef says it’s going to begin obtaining a portion of its supply from sustainable sources, the whole industry takes notice. Sustainability is important not only to McDonald’s Restaurants but to all food retailers, who are moving fast to respond to changing public values…