Make social networking work for you

Social networking opens up a new avenue for those of us who were not born to be social butterflies

Make social networking work for youIs it just me or is everyone more interested in 'networking' these days? I've noticed a significant increase in 'join my network' requests from people I know, have known, or barely know through sites like LinkedIn. Everyone seems to be interested in connecting and exchanging contact information. Is social networking taking over the planet, or…

‘It’s not voodoo – social media takes persistence’

Samantha Paterson, a social media manager at the University of Calgary, talks about how to get the most out of digital marketing

‘It’s not voodoo – social media takes persistence’Samantha Paterson is a social media manager at the University of Calgary and an instructor in Continuing Education. Calgary’s Business: How did you get into social media as a career and what’s the appeal for you? Paterson: During the 2000s in my ed-tech career, I was an early adopter of customer advocacy marketing, including online…

2 steps (+10) to establishing your social media distribution networks

Follow our action plan to enhance your company's online presence

2 steps (+10) to establishing your social media distribution networksDownload this column on social media for your publication or website. FREE Terms and Conditions of use EDMONTON, AB Aug 21, 2015/ Troy Media/ - Business executives often want the secret to “going viral” for their brand when it comes to social media. Yet, the concept of viral marketing is nothing more than “influencer marketing,”…

Why more contacts in LinkedIn means better business

Our tips to using LinkedIn more effectively

Why more contacts in LinkedIn means better businessDownload this column on LinkedIn for your publication or website. Price starts at $8 Terms and Conditions of use EDMONTON, AB Jul 23, 2015/ Troy Media/ - “Social media is perfect for small and medium-sized business,” says the man connected with more than 1.4 million people through groups he created on LinkedIn. “The key for…