Social networking opens up a new avenue for those of us who were not born to be social butterflies
Is it just me or is everyone more interested in 'networking' these days? I've noticed a significant increase in 'join my network' requests from people I know, have known, or barely know through sites like LinkedIn. Everyone seems to be interested in connecting and exchanging contact information. Is social networking taking over the planet, or…
Samantha Paterson, a social media manager at the University of Calgary, talks about how to get the most out of digital marketing
Samantha Paterson is a social media manager at the University of Calgary and an instructor in Continuing Education. Calgary’s Business: How did you get into social media as a career and what’s the appeal for you? Paterson: During the 2000s in my ed-tech career, I was an early adopter of customer advocacy marketing, including online…
Follow our action plan to enhance your company's online presence
Our tips to using LinkedIn more effectively