Know your target audience, do your keyword research, use all of this research on your website
I’ve talked a lot about the different forms of paid advertising for web and social media platforms. For the next few weeks, I’m going to switch gears and talk more about organic online traffic. This is website traffic that finds you through searches for something in Google organically, not through paid advertising. I use a…
If we fail to implement best practices, the results are going to be predictably unhappy
There’s a certain adrenaline rush you get when you go over the handlebars of your bike and are flying through the air, as I did recently. That thrill (and pain) is hard to replicate except maybe by riding bulls or broncos at a rodeo. The result, however, is certainty predictable: you’re going to hit the…
Hashtags tie public conversations from different users into a single stream, which you can find by searching for a hashtag
Hashtags are a way for people to discover certain topics that are posted on social media platforms. As an entrepreneur, you can use hashtags so people who are new to your audience discover your product or service. Instagram is well known for its use of hashtags, and although they seem random and off the cuff,…
Be very clear on what you’re selling, target audiences to match your products and use separate landing pages for everything
Online advertising continues to rise globally. It’s where the money is being spent. Online advertising has saved some businesses during COVID-19. Some were already using online platforms to promote their services or products, and some started Day 1 of COVID-19. Either way, they’re using the new way of advertising to stay in business. And now everyone…
Marketing wins outweigh limited economic benefits for city, province and Oilers, according to U of A sports management researchers
If Edmonton is selected as one of the two host cities for the 2020 National Hockey League playoffs, the big winners will be the province's health-care system and its ability to attract talent, according to a pair of University of Alberta sports management researchers. However, with no fans in the stands and participants all but…
Online marketing is very visual. The graphics and text are what catch your customer’s eye. Here are three tips to get started
I’m sure it’s happened to you: a great image passes by your screen and you stop scrolling. Boom – you find something you didn’t even know you needed. Online marketing is very visual. The graphics and text are what catch your customer’s eye and make them stop scrolling. I create a lot of images and…
As you start to use online advertising for your business, you’ll need to know how much to budget. As a general rule, you should spend five per cent of total revenue on marketing. That will maintain your current position (in this case, on your online platforms). If you want to grow or gain greater market…
Hashtags require a lot of research so you’re using a variety of strategies, such as your location, industry trends, popular sayings
The last of the big four platforms I want to talk about is Instagram. Instagram started in 2010 (it was purchased by Facebook in 2012) and was primarily a photo sharing app. At that time, it wasn’t easy to share photos; phones didn’t have an easy way to share, and other social platforms weren’t designed…
Don’t wait to communicate – customers are looking for reassurance right now and you can highlight your efforts
Now that the provinces are starting the stages of reopening, business owners everywhere are flipping that Closed sign to Open. And whether you’re offering a product or a service, you need to let your audience (users, customers, fans) know what you’re doing. Don’t wait to communicate – customers are looking for reassurance right now and…
Put yourself in the shoes of your customers, with the help of analytic tools and surveys, in order to market to them correctly
Building an online audience takes time. And as you start to grow online and engage with your audience more and more, you will need to build a customer persona. When you create a customer persona, you’re putting yourself in the shoes of your customer. You’re learning about their habits, behaviours and interests. Once you figure…