How to build meaningful content marketing strategies in the B2B space

How to build meaningful content marketing strategies in the B2B spaceLearning from the pros Produced by Amplomedia in partnership with Troy Media, Learning from the Pros interviews professional entrepreneurs who are currently in the trenches growing their businesses. Through insightful conversations, we unpack their common business challenges and identify the lessons every business owner needs to learn so they can accelerate their own business growth.…

Marketing tips to power up your business

Marketing tips to power up your businessLearning from the pros Every Monday, Wednesday and Friday, Amplify Your Business, produced by Amplomedia in partnership with Troy Media, will interview professional entrepreneurs who are currently in the trenches growing their businesses. Through insightful conversations, we will be unpacking their common business challenges and identifying the lessons every business owner needs to learn so…

Profanity can make product reviews more persuasive

Product website gatekeepers might be better off allowing some profanity on their platforms

Profanity can make product reviews more persuasiveProfanity in online reviews can pack a powerful punch, says a University of Alberta business researcher. According to Katherine Lafreniere, an expletive or two in a review can enhance an evaluation of a service or product, especially when qualifying descriptions of a given attribute. That means a dishwasher described as “damn quiet,” for example, is…

Edmonton Global working hard to promote the Edmonton Region

Edmonton Global working hard to promote the Edmonton RegionLearning from the pros Every Monday, Wednesday and Friday, Amplify Your Business, produced by Amplomedia in partnership with Troy Media, will interview professional entrepreneurs who are currently in the trenches growing their businesses. Through insightful conversations, we will be unpacking their common business challenges and identifying the lessons every business owner needs to learn so…

Five things retailers must do to survive

Those who can adapt will thrive

Five things retailers must do to surviveI once facilitated a meeting of a group of more than 100 retailers. Seventy per cent of them were either fearful or concerned about the future of their stores. And so they should be. Retailing is changing – you would have to be blind not to see that. When I started in retail in the…

How social media can help grow your business

How social media can help grow your businessLearning from the pros Every Monday, Wednesday and Friday, Amplify Your Business, produced by Amplomedia in partnership with Troy Media, will interview professional entrepreneurs who are currently in the trenches growing their businesses. Through insightful conversations, we will be unpacking their common business challenges and identifying the lessons every business owner needs to learn so…

In sales? Pick up the phone and dial for dollars

Emails, newsletters, blogs and articles all have a place in your marketing mix. But when you talk to people, your success rate skyrockets

In sales? Pick up the phone and dial for dollarsRecently I trained a new sales professional. His job was to find leads for his company, but he had never worked in sales before. After a couple of weeks of learning about his company and coming up with a plan, the time for action was upon him. In our coaching session, he realized that he…

How to use Tik Tok and video marketing to grow your business

Learning from the pros

How to use Tik Tok and video marketing to grow your businessLearning from the pros Every Monday, Wednesday and Friday, Amplify Your Business, produced by Amplomedia in partnership with Troy Media, will interview professional entrepreneurs who are currently in the trenches growing their businesses. Through insightful conversations, we will be unpacking their common business challenges and identifying the lessons every business owner needs to learn so…

Empowering small business to thrive in an online marketplace

Learning from the pros

Empowering small business to thrive in an online marketplaceFor this episode of Amplify Your Business, we’re joined by Matt Hill – Program Manager of Business Link. Today, he speaks with us about the Digital Economy Program and how his team empowers even the smallest local businesses to move over to and thrive in an online marketplace. Amplify your Business is produced by Amplomedia…

Why Sobeys had to dump Air Miles

The food we buy is always changing, so keeping customers engaged with brands is challenging

Why Sobeys had to dump Air MilesSobeys recently decided to dump Air Miles and start its own loyalty program. Empire Co. Ltd., Sobeys’ parent company, is joining the Bank of Nova Scotia and Cineplex as co-owners of the Scene+ program. This move by Sobeys is no coincidence. As we brace for higher food prices and cope with a post-COVID-19 workforce still…
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