Learning from the pros Produced by Amplomedia in partnership with Troy Media, Learning from the Pros interviews professional entrepreneurs who are currently in the trenches growing their businesses. Through insightful conversations, we unpack their common business challenges and identify the lessons every business owner needs to learn so they can accelerate their own business growth.…
Learning from the pros Every Monday, Wednesday and Friday, Amplify Your Business, produced by Amplomedia in partnership with Troy Media, will interview professional entrepreneurs who are currently in the trenches growing their businesses. Through insightful conversations, we will be unpacking their common business challenges and identifying the lessons every business owner needs to learn so…
Product website gatekeepers might be better off allowing some profanity on their platforms
Profanity in online reviews can pack a powerful punch, says a University of Alberta business researcher. According to Katherine Lafreniere, an expletive or two in a review can enhance an evaluation of a service or product, especially when qualifying descriptions of a given attribute. That means a dishwasher described as “damn quiet,” for example, is…
Learning from the pros Every Monday, Wednesday and Friday, Amplify Your Business, produced by Amplomedia in partnership with Troy Media, will interview professional entrepreneurs who are currently in the trenches growing their businesses. Through insightful conversations, we will be unpacking their common business challenges and identifying the lessons every business owner needs to learn so…
Those who can adapt will thrive
I once facilitated a meeting of a group of more than 100 retailers. Seventy per cent of them were either fearful or concerned about the future of their stores. And so they should be. Retailing is changing – you would have to be blind not to see that. When I started in retail in the…
Learning from the pros Every Monday, Wednesday and Friday, Amplify Your Business, produced by Amplomedia in partnership with Troy Media, will interview professional entrepreneurs who are currently in the trenches growing their businesses. Through insightful conversations, we will be unpacking their common business challenges and identifying the lessons every business owner needs to learn so…
Emails, newsletters, blogs and articles all have a place in your marketing mix. But when you talk to people, your success rate skyrockets
Recently I trained a new sales professional. His job was to find leads for his company, but he had never worked in sales before. After a couple of weeks of learning about his company and coming up with a plan, the time for action was upon him. In our coaching session, he realized that he…
Learning from the pros
Learning from the pros Every Monday, Wednesday and Friday, Amplify Your Business, produced by Amplomedia in partnership with Troy Media, will interview professional entrepreneurs who are currently in the trenches growing their businesses. Through insightful conversations, we will be unpacking their common business challenges and identifying the lessons every business owner needs to learn so…
Learning from the pros
For this episode of Amplify Your Business, we’re joined by Matt Hill – Program Manager of Business Link. Today, he speaks with us about the Digital Economy Program and how his team empowers even the smallest local businesses to move over to and thrive in an online marketplace. Amplify your Business is produced by Amplomedia…
The food we buy is always changing, so keeping customers engaged with brands is challenging
Sobeys recently decided to dump Air Miles and start its own loyalty program. Empire Co. Ltd., Sobeys’ parent company, is joining the Bank of Nova Scotia and Cineplex as co-owners of the Scene+ program. This move by Sobeys is no coincidence. As we brace for higher food prices and cope with a post-COVID-19 workforce still…