Why you should build your brand from the inside-out

Having a clear purpose helps organizations stand out from the crowd

Why you should build your brand from the inside-outOne time, while presenting a brand strategy to a client, I could feel myself tearing up. After several years of uncertainty about their direction, they finally had clarity about their real value, and their offering to the market. Their excitement – mixed with joy and relief – was palpable. This new strategy, they said, captured…

Are women’s marches a step back?

Focusing on what’s right with gender dynamics rather than what’s wrong might produce better outcomes for women and girls

Are women’s marches a step back?Women’s marches were held around the world recently, with more than one million people taking to the streets to highlight the gap in gender equality. Their stated purpose is to get more people politically engaged. To that end, they’re no doubt working. But what if that goal comes at too high a cost? One that…

Feuding ideologies the second American civil war?

Conservative Arthur Brooks argues people can head off a cultural and political implosion by celebrating the perspective of the other

Feuding ideologies the second American civil war?Various commentators have concluded that America is in the throes of its second civil war. Dennis Prager, a conservative radio host, has concluded that the political left and right share no common value system (such as respect for freedom of speech), therefore there can be no collaborative coming together over core beliefs. He argues that…