Why you should build your brand from the inside-out

Having a clear purpose helps organizations stand out from the crowd

Why you should build your brand from the inside-outOne time, while presenting a brand strategy to a client, I could feel myself tearing up. After several years of uncertainty about their direction, they finally had clarity about their real value, and their offering to the market. Their excitement – mixed with joy and relief – was palpable. This new strategy, they said, captured…

Are women’s marches a step back?

Focusing on what’s right with gender dynamics rather than what’s wrong might produce better outcomes for women and girls

Are women’s marches a step back?Women’s marches were held around the world recently, with more than one million people taking to the streets to highlight the gap in gender equality. Their stated purpose is to get more people politically engaged. To that end, they’re no doubt working. But what if that goal comes at too high a cost? One that…

Feuding ideologies the second American civil war?

Conservative Arthur Brooks argues people can head off a cultural and political implosion by celebrating the perspective of the other

Feuding ideologies the second American civil war?Various commentators have concluded that America is in the throes of its second civil war. Dennis Prager, a conservative radio host, has concluded that the political left and right share no common value system (such as respect for freedom of speech), therefore there can be no collaborative coming together over core beliefs. He argues that…

Alberta economy needs to diversify or die

If Alberta’s diversification track record has been embarrassingly bad, so has its consistently inconsistent ability to stay the course

Alberta economy needs to diversify or die//  alberta  alberta [popup url="http://marketplace.troymedia.com/2016/01/alberta-economy-needs-to-diversify-or-die/" height="800" width="800" scrollbars="0"]Download[/popup] this column on [popup url="https://www.troymedia.com/tag/eye-on-alberta/" height="600" width="600" scrollbars="0"]the Alberta economy[/popup]  [popup url="http://marketplace.troymedia.com/terms-and-conditions-of-use/" height="600" width="600" scrollbars="0"]Terms and conditions of use[/popup] CALGARY, Alta. Jan 4, 2016/ Troy Media/ - Diversifying Alberta’s economy has been on the policy agenda since at least the mid-eighties. Over the next four decades, the…

Buck up Alberta, you’ve got more than oil

Albertans always find ways to create opportunity out of adversity

Buck up Alberta, you’ve got more than oilBuck up Alberta, you’ve got more than oil FREE to subscribers CALGARY, AB, Apr 1, 2015/ Troy Media/ - The year I settled in Calgary, it snowed in July. I thought I’d fallen into a cold version of hell. Adding to my misery, it was the early 90s and the oil and gas industry was in…

How to lead in a world of fear

For businesses and non-profit groups, communicating in this kind of environment and reaching an audience can be tricky

How to lead in a world of fearCALGARY, Alta. Feb 28, 2015/ Troy Media/ - Spend a few minutes on the homepage of any media outlet and you’ll get a taste of how scary the world can be. Greece is cratering. Russia is battling Ukraine (again). ISIS is encouraging attacks on suburban shopping malls. Disneyland is a measles petri dish. Conditions are…

Business misses the point of corporate social responsibility

Companies don't understand what it takes to establish a genuine, trusting community relationship

Business misses the point of corporate social responsibilityCALGARY, AB, Jul 1, 2014/ Troy Media/ - The social licence to operate – which refers to a community's willingness to give a thumbs-up or thumbs-down to industry development – is a popular phrase that is gaining prominence even as opposition to energy sector initiatives grows. Social licence is a combination of things that create…

How one social enterprise is supporting First Nations development

Focus on mutual respect and shared values and earn the social license to operate

How one social enterprise is supporting First Nations developmentCALGARY, AB, Jun 1, 2014/ Troy Media/ - Various organizations are finding new ways to generate revenues by selling services that create simultaneous social and economic benefits. One such success story is Impact Society, a Calgary-based social enterprise partnering with corporations to build economic and social sufficiency within First Nations communities. Jack Toth, Impact Society’s…

The future of philanthropy

If we give too much freedom to private philanthropy, do we undermine democratic society?

The future of philanthropyCALGARY, AB, Apr 25, 2014/ Troy Media/ - As the philanthropic sector takes an increasingly bigger role in social change, the questions about the role of private philanthropy, social agencies, and governments are growing. But giving too much latitude to private philanthropy makes some people nervous. Linda McQuaig and NeilBrooks, the authors of The Trouble…