Mastering the fine art of marketing for the betterment of your business

The best marketing plans make offers that benefit customers and give the businesses involved tangible boosts

Mastering the fine art of marketing for the betterment of your businessBusinesses go all out during the holiday season to get us to spend our carefully-collected coins in exchange for glittering goods and services. Every form of media jingles and jangles with inducements for us to get to an establishment or website and partake of the delights offered. No wonder we become jaded. And no wonder…

Five things to do when your business is failing

It’s all about getting a broader perspective, knowing your customers, understanding your financials, marketing properly and asking for help

Five things to do when your business is failing“I told myself I wouldn’t cry,” said the woman on the other end of the phone as I asked her about her business. Patiently I waited for her to dry her eyes and compose herself. She went on to tell me how the summer had been tough, sales were slower than usual and now, months…

Business is like basketball: necessary knowledge not a slam-dunk

The problem for most of us is we think we know it all or we believe if we try hard enough we can make ourselves learn it. But it’s not nearly that simple

Business is like basketball: necessary knowledge not a slam-dunkUntil Dave Holmes stepped onto the basketball court, I was unconsciously incompetent. I knew how to yell from the stands and I knew how to tell my kids how to play better. But this year when I took the step to coach my daughter’s school basketball team, I realized how incompetent I really was. I…

Hammer home the truth about business success with the right tools

Without the right tools, people and plans, your business will suffer. You’re going to have to work harder and that will affect your bottom line

Hammer home the truth about business success with the right toolsIt was almost the final straw. I was laying on the ground after falling off the roof of the house and the carpenter, John, was standing over me yelling. He was mad because his sawhorses had been broken in half because of my stupidity, while I was just wondering if I had broken anything in…

5 things that may be disturbing your sleep

Doctors and health experts now warn that lack of quality sleep can be a serious health hazard

5 things that may be disturbing your sleepBack in the 1980s, there was an emphasis on productivity and multi-tasking. It was all about getting as much done in the day as possible. Of course, that meant many people skimped on sleep, thinking it would give them an edge. But that couldn’t be further from the truth. Doctors and health experts now warn…

It’s not easy doing business in Canada

We placed a dismal 18th for ease of doing business, even behind such countries as Georgia and Macedonia

It’s not easy doing business in CanadaThe World Bank recently issued its annual report on the ease of doing business in 190 countries and territories. And, again, Canada isn’t near the top – in fact, we sit 18th. That’s the bad news. The good news is that there’s room for improvement. Small New Zealand was first, Singapore second and Denmark third. Our main…

Canadian business growth stymied by governments

Red tape, rising taxes, tax reform, increasing minimum wages and other policy initiatives all smother business investment

Canadian business growth stymied by governmentsPersistently weak investment is a major reason why Canada’s growth has lagged in recent years. And governments carry some of the blame, having increasingly failed to encourage a positive business climate. The importance of business investment to economic growth is widely acknowledged. Investment boosts productive capacity and embodies new technologies that raise productivity and living…

Canada’s job-growth, employment rates lag behind U.S.

A series of policy choices have made Canada less attractive for investment, businesses, entrepreneurs and skilled workers

Canada’s job-growth, employment rates lag behind U.S.By Charles Lammam and Hugh MacIntyre The Fraser Institute Canadians can be excused for looking with longing at the American job market. Labour markets are one of the most important components of Canada’s economy, through which we allocate one of our most valuable and productive resources – the work, effort, creativity and ingenuity of Canadians. Labour markets…

How cloud software can better the customer service experience

Using cloud-based customer service software can lead to faster response times and a decrease in internal effort when dealing with customer support

How cloud software can better the customer service experienceCustomers value their time and expect companies to do the same. In fact, 77 per cent of people agree that an effective indicator of good service is when a company values their time, according to a report by Forrester. Using cloud-based customer service software can lead to faster response times and a decrease in internal…

How to stay productive during the flight laptop ban

While the laptop ban could a real hassle for many business travellers, by thinking ahead you can ensure your time is still productive

How to stay productive during the flight laptop banCALGARY, Alta. Apr. 7, 2017/ Troy Media/ - Recently, a number of countries including, the United States, have taken steps to ban laptops from cabins on certain flights due to terror risks. While we still don’t know much about these changes, this could have a significant impact for many business travellers attempting to keep up…