In search of true online fans to build your business

Don’t worry about vanity metrics and instead worry about engagement metrics. You want the people who are committed to your service

In search of true online fans to build your businessWhen you start an online social page, a blog, a website, basically anything in the online or digital space, you want online fans. Fans are who you sell your products or services to. Fans tell their friends about you, fans buy your newest gadget or album, fans create hype and give you so much content…

What skin are you putting in the client prospecting game?

Building relationships with prospects is crucial to long-term business growth. And it all comes down to trust and commitment

What skin are you putting in the client prospecting game?“Real clients put skin in the game” is an adage used in the business training I’m a part of. The adage identifies if you’re connecting with a qualified prospect. Are they committed to doing something you’ve asked (e.g. complete key forms prior to the meeting)? While we business owners ask this of our prospects, are…

Use online messaging as part of your reopening strategy

Don’t wait to communicate – customers are looking for reassurance right now and you can highlight your efforts

Use online messaging as part of your reopening strategyNow that the provinces are starting the stages of reopening, business owners everywhere are flipping that Closed sign to Open. And whether you’re offering a product or a service, you need to let your audience (users, customers, fans) know what you’re doing. Don’t wait to communicate – customers are looking for reassurance right now and…

Build a customer persona to drive online traffic

Put yourself in the shoes of your customers, with the help of analytic tools and surveys, in order to market to them correctly

Build a customer persona to drive online trafficBuilding an online audience takes time. And as you start to grow online and engage with your audience more and more, you will need to build a customer persona. When you create a customer persona, you’re putting yourself in the shoes of your customer. You’re learning about their habits, behaviours and interests. Once you figure…

Creating value for customers more important than ever

If your business is to survive the next few years of economic constraints, you need to passionately create value for your customers

Creating value for customers more important than everThere’s a restaurant in my community that has been around for almost 40 years. It doesn’t provide fancy meals but you get plenty of good wholesome food like your mother used to make. The food is piled high on your plate, leaving no doubt that your appetite is going to be satisfied. At the end…

Putting your business face on Facebook can pay off

If you’re just starting your business page or want to spruce up the one you have, here are seven things you need to do

Putting your business face on Facebook can pay offFacebook launched in February 2004 as a university directory. The excitement caught on and it has become one of the most powerful social networks with over 2.45 billion monthly users. Facebook started with personal profiles but by the end of 2007 there were over 100,000 businesses signing up. Now more than 60 million firms use…

Developing rock-solid client service in your business

If your business isn't delivering top-notch customer or client service today, you’re likely not long for this world

Developing rock-solid client service in your businessEnsuring you deliver rock-solid client service is key to your future. If your business isn't delivering top-notch customer or client service today, you’re likely not long for this world. In virtually all sectors, competition is fierce and customers can search and switch to the other guy at the drop of a hat. Here are some…

How to reduce the odds of ending up with bad clients

Clear away the clutter and negative energy that lies in the path of your success

How to reduce the odds of ending up with bad clientsHave you ever had that feeling, when talking with a potential client, that they're going to be trouble? And then you do business anyway? There are many stages for the business owner between the crazy, adrenaline- and hope-fuelled startup and business maturity. But none is as powerful as the shift between accepting any and all business and…

Five principles for a better sales force

How to create a training program that builds relationships and increases sales

Five principles for a better sales forceThere is a lot of on-the-job training required when it comes to creating an effective sales team. A massive amount of information, after all, is needed to learn the job if it is to be done well. But in addition to book knowledge, sales skills require a lot of practice if your team hopes to…

Putting outdoor space to the best use

Jason Mancuso of The Awning Factory focuses on providing customers with the best ways to make their outdoor living enjoyable

Putting outdoor space to the best useJason Mancuso is owner of The Awning Factory. Tell me about The Awning Factory and what you do? Mancuso: The Awning Factory provides various shade solutions for homes, businesses and restaurants. We basically help create outdoor spaces that can be more effectively used. Often we’re called out to decks or backyards where a lot of…