Learning from the pros Produced by Amplomedia in partnership with Troy Media, Learning from the Pros interviews professional entrepreneurs who are currently in the trenches growing their businesses. Through insightful conversations, we unpack their common business challenges and identify the lessons every business owner needs to learn so they can accelerate their own business growth.…
Product website gatekeepers might be better off allowing some profanity on their platforms
Profanity in online reviews can pack a powerful punch, says a University of Alberta business researcher. According to Katherine Lafreniere, an expletive or two in a review can enhance an evaluation of a service or product, especially when qualifying descriptions of a given attribute. That means a dishwasher described as “damn quiet,” for example, is…
Learning from the pros Every Monday, Wednesday and Friday, Amplify Your Business, produced by Amplomedia in partnership with Troy Media, will interview professional entrepreneurs who are currently in the trenches growing their businesses. Through insightful conversations, we will be unpacking their common business challenges and identifying the lessons every business owner needs to learn so…
Learning from the pros
Learning from the pros Every Monday, Wednesday and Friday, Amplify Your Business, produced by Amplomedia in partnership with Troy Media, will interview professional entrepreneurs who are currently in the trenches growing their businesses. Through insightful conversations, we will be unpacking their common business challenges and identifying the lessons every business owner needs to learn so…
Learning from the pros
For this episode of Amplify Your Business, we’re joined by Matt Hill – Program Manager of Business Link. Today, he speaks with us about the Digital Economy Program and how his team empowers even the smallest local businesses to move over to and thrive in an online marketplace. Amplify your Business is produced by Amplomedia…
Crossover between the real food world and a virtual metaverse offers companies a new look at markets
Some restaurants are looking for new ways to re-engage with a market heavily affected by a two-year-old COVID-19 pandemic. Restaurants have done a lot of juggling over the last two years: redefining menus, thinking of new ways of connecting with customers, pivoting to a positive future. It’s been nothing short of impressive. One approach gaining…
Going digital is “kind of a life-or-death situation for small businesses”
A group of students led out of the University of Alberta School of Business is helping small businesses get ahead of the pandemic-induced warp-speed retail overhaul that is pushing customers online in droves. The students are at the heart of the new Digital Economy Program (DEP), a free initiative that sees a team of U of…
Businesses are looking for skilled workers as they quickly shift to the digital landscape
The University of Alberta is offering three new continuing education programs to meet a fast-growing need for digital job skills, opening the door for people with little or no technological experience to build new careers. The trio of programs, delivered through the Faculty of Extension beginning in July, will provide the skills needed to fill some of the…
Map out your strategy, use a scheduling platform to post content and build an ideal customer avatar
Most business people I meet stall out with their social media efforts about six months in if they haven’t seen the results they were hoping for. It feels like you’re posting to no one and it’s not working. You don’t have as much engagement as you had hoped and now you wonder if you should…
As an online marketer, I spend a lot of my working day (you guessed it!) online. And I try to organize my time so I can be as efficient as possible for my clients and my business. About six months ago, I switched from using the Firefox browser to the Chrome browser as much as…