Does the internet make us better naturalists?

While the amount of information available is astounding, it is usually hard to find the answers

Does the internet make us better naturalists?When I was a kid, we didn’t have cellphones, the internet or even computers. Facebook, TikTok, Tumblr, YouTube, WhatsApp, Instagram or myriad other social media platforms didn’t exist. Add to that the many apps that are available to help us learn bird songs or identify everything from plants, mammals and insects to mushrooms, and we…

Ten technology tips to improve work from home

What hardware are you using? Software? Wi-Fi fast and secure enough? What are your cloud options?

Ten technology tips to improve work from homeNow that we’re past the initial scramble to start widespread working from home (WFH), it’s time to improve our effectiveness and reduce or eliminate irritants. I’m calling the required technology components the enterprise-grade WFH solution. Mark Perrin, a partner at Corvelle Consulting, an information technology (IT) consultancy in Calgary, encountered clients where the IT department…

App neutrality is a big step toward freedom for tech users

The EU's proposed Digital Markets Act poses a huge problem for Apple and Google

App neutrality is a big step toward freedom for tech usersApple Inc. recently warned that draft rules from the European Union requiring the company to open its mobile operating system to third-party apps would pose a security risk to its users. A statement from the company, which expanded on comments made by CEO Tim Cook, said that if it were required to support the “sideloading”…

We need to control big tech. But how?

Big tech knows there will be a gradual convergence of major technology companies until no small brand can compete in any meaningful way

We need to control big tech. But how?Walking through a Manhattan subway station recently, I saw sign after sign advertising Google’s latest features on its Pay app. Huge walls of advertisements displayed photographs of happy users seeing how their monthly spending broke down, seemingly reaping the benefits of Google’s total control of their financial affairs. It feels like some dystopian future, with…

Google’s leverage raises serious antitrust allegations

As the world’s favoured search engine, dominant email service and most popular video provider, Google has immense power over public opinion

Google’s leverage raises serious antitrust allegations“The Google of today is a monopoly gatekeeper for the internet,” reads the U.S. Department of Justice lawsuit against the tech giant. The document filed on Oct. 20 alleges the company has used exclusionary agreements to block out competitors. Google accounts for 80 per cent of U.S. internet searches and 30 per cent of U.S.…

Strategies to put your Google Ads credit to good use

Copy well-performing ads, consider more than search ads, start to use remarketing as part of your strategy

Strategies to put your Google Ads credit to good useGoogle announced in late March an US$800-million-plus commitment to support small- and medium-sized businesses, health and government organizations, and health workers on the front line. Part of that initiative is US$340 million in Google Ads credits. To qualify, you must have spent money with Google Ads in the past 10 out of 12 months and…

Hashtag research tips to get your best reach

Hashtags tie public conversations from different users into a single stream, which you can find by searching for a hashtag

Hashtag research tips to get your best reachHashtags are a way for people to discover certain topics that are posted on social media platforms. As an entrepreneur, you can use hashtags so people who are new to your audience discover your product or service. Instagram is well known for its use of hashtags, and although they seem random and off the cuff,…

Getting your Google My Business page up and running

This free service is a key piece in organizing your online content and how customers will search for you

Getting your Google My Business page up and runningWhenever I work with a new client, one of the first things we complete together (if it’s not already done) is their Google My Business page. This free service from Google is a key piece in organizing your online Google content and how your customers are going to search for you. Your Google My Business…

Managing pay-per-click ads during a crisis

Research how search terms have changed, communicate your benefits, review current ad copy, maintain your brand

Managing pay-per-click ads during a crisisToday we’re going to take a deeper dive into Google Ads and the changes this online platform is experiencing. Maybe you run your own Google Ads account or maybe someone does it for you – either way, this information is very relevant. If you use Google Ads to advertise your business, ever since the COVID-19…