Strategies to put your Google Ads credit to good use

Copy well-performing ads, consider more than search ads, start to use remarketing as part of your strategy

Strategies to put your Google Ads credit to good useGoogle announced in late March an US$800-million-plus commitment to support small- and medium-sized businesses, health and government organizations, and health workers on the front line. Part of that initiative is US$340 million in Google Ads credits. To qualify, you must have spent money with Google Ads in the past 10 out of 12 months and…

Hashtag research tips to get your best reach

Hashtags tie public conversations from different users into a single stream, which you can find by searching for a hashtag

Hashtag research tips to get your best reachHashtags are a way for people to discover certain topics that are posted on social media platforms. As an entrepreneur, you can use hashtags so people who are new to your audience discover your product or service. Instagram is well known for its use of hashtags, and although they seem random and off the cuff,…

Getting your Google My Business page up and running

This free service is a key piece in organizing your online content and how customers will search for you

Getting your Google My Business page up and runningWhenever I work with a new client, one of the first things we complete together (if it’s not already done) is their Google My Business page. This free service from Google is a key piece in organizing your online Google content and how your customers are going to search for you. Your Google My Business…

Managing pay-per-click ads during a crisis

Research how search terms have changed, communicate your benefits, review current ad copy, maintain your brand

Managing pay-per-click ads during a crisisToday we’re going to take a deeper dive into Google Ads and the changes this online platform is experiencing. Maybe you run your own Google Ads account or maybe someone does it for you – either way, this information is very relevant. If you use Google Ads to advertise your business, ever since the COVID-19…

Hey, Google! Why is the food industry in trouble?

The rise of voice-activated searches throws the traditional food marketing model out the window

Hey, Google! Why is the food industry in trouble?Your voice will likely become food retailers’ and restaurants’ most significant focus over the next while. Voice searches are increasingly the norm. A recent study suggests that more than 20 per cent of all online restaurant searches in Canada are voice activated. To a lesser extent, grocery shopping is also done through these devices. Since…

Is Google stealing your garden furniture?

Violations of personal privacy occur on a much larger scale than anyone thought possible. But new EU rules address the problem

Is Google stealing your garden furniture?I first started to realize how dangerous social media was a few years ago. I was on the phone with a friend and I could feel his growing sense of outrage. “I can't believe it,” he said. “Google is reading my mail. They targeted me with ads that could only have come from specific words…