You really need to control what’s said about you online and you need to show how you respond to all types of situations
Your marketing efforts should make an impact along each step of your customer’s online journey. From when they first see an advertisement or a post shared by one of their friends on Facebook, you’ve tweaked their interest. They’re interested in your product or service, and now they’re aware of your business. After becoming aware of…
How much effort you should take in deciding on keyword density is always a popular topic among bloggers
Deciding on the proper number of keywords – the keyword density – to use in a post is always a popular topic among both successful and newbie bloggers. If you are not familiar with the term, follow along as I describe the key ins and outs of keyword density. What is keyword density? Keyword density…
How do you impact your customer journey online? And how do you know where to look to make this impact? Online strategy is all about creating an experience for your customer. So no matter where your customer lands on your customer journey, you are in control of that piece of the puzzle and you can…
There are great tools for audiences, you get to be really creative – and you can make ad changes in real time
I’ve talked a lot about the types of advertising you can do online. From Google ads to social platforms, advertising online is where more and more business owners are focusing their marketing dollars. Once you decide what platform you’re going to use, it’s time to start researching the different strategies. Facebook has always been a…
Our guide to ensuring your brand captures who you are and who your customers believe you to be
Branding is an extremely overused word – quickly followed by sentences that include “we need a vision,” “we need a mission” and “we need our values, ASAP!” Of course, businesses need those things. The challenge with these branding pieces happens when leaders don’t understand what they are by definition, over and above inspirational sentences, what…
You want to be really clear about what you’re selling, how to buy and what the process is
A landing page is a dedicated page on your website that people are brought directly to from some sort of advertising or offer. This custom page is where you will convert that click on advertising into a customer in your business. When someone visits your landing page, they’re looking to scan and not read a…
Be complimentary, keep it short, provide the questions you want answered, offer a link to your reviews, show the connection and be human
When I work with my clients, one of the things we focus on is reputation management. Reputation management is a really important piece of your online brand. Reputation is what people are saying about your business to other people (who aren’t your customers yet). Google reviews are something you can manage on your own, don’t…
Don’t worry about vanity metrics and instead worry about engagement metrics. You want the people who are committed to your service
When you start an online social page, a blog, a website, basically anything in the online or digital space, you want online fans. Fans are who you sell your products or services to. Fans tell their friends about you, fans buy your newest gadget or album, fans create hype and give you so much content…
Follow these steps to be sure you're creating content that resonates with your audience, and reflects your brand values and personality
Your brand content is the emotional connection that converts a consumer into a customer. With more than 80 per cent of consumers researching – and shopping – online (Retailing Today, 2014), thinking strategically about how your content positions and reflects your brand personality is key. What is content? Content is the the new advertising. In the heady…
Copy well-performing ads, consider more than search ads, start to use remarketing as part of your strategy
Google announced in late March an US$800-million-plus commitment to support small- and medium-sized businesses, health and government organizations, and health workers on the front line. Part of that initiative is US$340 million in Google Ads credits. To qualify, you must have spent money with Google Ads in the past 10 out of 12 months and…
Your marketing efforts should make an impact along each step of your customer’s online journey. From when they first see an advertisement or a post shared by one of their friends on Facebook, you’ve tweaked their interest. They’re interested in your product or service, and now they’re aware of your business. After becoming aware of…
