Facebook groups keep us connected during pandemic

Facebook groups are a great way to stay connected, interact with each other and offer support wherever needed

Facebook groups keep us connected during pandemicWe’re in unprecedented times. We need connection now more than ever, but we also need to stay two metres back. And as more and more information about the COVID-19 pandemic is released, it seems like this might be the way we have to do things for a while. But how do we stay connected to…

How far should we go to stop the social media chaos?

Maybe the problem isn’t the mischief-makers who are planting claims. Maybe it’s the social media themselves that are the problem

How far should we go to stop the social media chaos?Did you know that the Covid-19 virus was created by the emergence of 5G networks? I know this information may come as a bit of a shock to you, but it’s from a doctor in the U.S., so, you know, we have to take it seriously. Dr. Thomas Cowan claimed in a video released on…

Twitter can help you reach a broader market

These basics will help you get accustomed to the #hashtag world and its exponential reach

Twitter can help you reach a broader marketIn the midst of the COVID-19 pandemic, it’s important to understand online platforms even more. By understanding the big four (Linkedin, Twitter, Facebook and Instagram), you can decide which platform you want to dominate. A couple of weeks ago we talked about Linkedin and how it applies to online business. Today, we’re switching gears a…

How will you choose to reset after COVID-19?

We’re living in unprecedented times, and perhaps that's exactly what we needed to shift our priorities and our energies

How will you choose to reset after COVID-19?I’ve spent more time on social media in the past 10 days than in the past 10 years. I confess it has done very little for my enthusiasm, motivation or equilibrium. I feel the same way about televised news. Sure, there are the odd amusing posts that keep me chuckling. I especially liked the memes…

Don’t let self-isolation destroy your business

How to stay connected to your audience through your online platforms during the COVID-19 crisis

Don’t let self-isolation destroy your businessThe COVID-19 pandemic is wreaking havoc on business owners across Canada. From major retailers to small mom-and-pop operations, business owners everywhere are shutting down for anywhere from 14 to 30 days to indefinitely. This needs to be an opportunity for you to show your audience how much you care. Whatever industry you’re in, whatever the…

Linkedin is all business all the time

What online platform should you be active on and where are your prospective clients hanging out?

Linkedin is all business all the timeTroy Media is pleased to introduce a biweekly column by Donita Fowler, an online marketer who supports entrepreneurs in their quest to be the boss of their online platforms. We’ll post her column on Fridays. It’s hard for some of us to remember a time where we didn’t have a ‘pocket computer’ with us everywhere…

Imagine only having opinions that made you happy

Readers are starved of simple stories that make human happiness seem once again possible for regular folks

Imagine only having opinions that made you happyLast week I wrote about how happy making art makes me. It got 83 ‘likes’ in 24 hours. So what does that mean? Interesting to me is the total focus of the piece on happiness. Over the past several hours, I’ve been thinking about whether opinion pieces have simply become too negative, too querulous, too…

Consumer trust in agriculture is waning

Organized, well-funded groups condemning farming practices on social media are winning the consumer trust battle

Consumer trust in agriculture is waningThe public uses social media every day to express concerns about farming practices. And it’s getting worse. Farmers are criticized for a variety of reasons – for example their environmental stewardship and their ethical behaviour in how they treat livestock. In survey after survey, Canadians generally say they trust farmers, regardless of headlines, social media…

McCain’s Twitter rant bizarre, ill-advised

McCain’s Twitter rant bizarre, ill-advisedThe daily news cycle often contains items of interest. In 2020, this would include the Senate impeachment trial involving U.S. President Donald Trump, the signing of the U.S.-Mexico-Canada trade agreement, the tragic death of National Basketball Association legend Kobe Bryant and his 13-year-old daughter Gianna in a helicopter crash, and the passing of inspirational London,…

Technology has proven itself to be a double-edged sword

Just as technology can bring us together, it can also separate us

Technology has proven itself to be a double-edged swordCommunication technology has come a long way in a relatively short time. In my lifetime, we have moved from twice daily mail delivery and phones that required the services of an operator to connect callers, to the instantaneous communication of smart phones and text messaging. At the click of a mouse, we can “join the…
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