Creating a clear and enduring brand

Abagail Vanmerlin of Brand Theory talks about why encapsulating the culture, values and long-range vision of a company is so important

Creating a clear and enduring brandAbagail Vanmerlin is owner at Brand Theory Inc. What is Brand Theory and what does it do? Vanmerlin: We are a full-service creative agency specializing in the strategic branding of mid-to-large business-to-business organizations. By full service, I mean that we offer a suite of brand deliverables which can be anything from interactive and responsive website…

How entrepreneurs can go from invisible to invincible

Francesca Moi of Empowering Events talks about building your following and being active and consistent on social media

How entrepreneurs can go from invisible to invincible Francesca Moi is CEO/director of Empowering Events. You describe yourself as the Meetup Queen. What does that mean and what do you do? Moi: Five years ago I wanted to grow my life-coaching business and I couldn’t find a way to get clients until I started a Meetup group and a Facebook group. Within three…

How to make your advertising more effective

Good advertising works to capture attention, elicit emotion and get responses, but most advertisers don't know how to go about achieving those goals

How to make your advertising more effectiveAdvertising can stimulate desire. Not that any advertising I ever participated in when I was single resulted in crowds of female admirers. However, working in the health food industry, I would often strive to create in my customers a desire for better health. My ads would try to kindle a response that would generate traffic…

Using covert tools to gather intelligence

James Teague talks about how OSINT Investigations provides individuals and organization with the information to make sound decisions

Using covert tools to gather intelligenceJames Teague is president of OSINT Investigations, based in Calgary. What is OSINT Investigations and what does it do? Teague: OSINT Investigations is a full-service private investigation firm. Our office is located in Calgary, but we do investigations all across Alberta and into B.C. as well. We do everything from insurance investigations to infidelity to…

What’s for dinner this campaign season?

Democracy is not something that merely happens in the natural course of events. And it’s not an unsavoury meal you push away from

What’s for dinner this campaign season?So begins the quadrennial Canadian season of sound with no substance, rhetoric with no relevance and promises with no perspective. In other words, dear reader, it’s election time. But wait, you cleverly elucidate, elections don’t manufacture vapid, gormless, pontificators; politicians are always with us, like potholes. Agreed: No, they don’t; and yes, they are. The…

YouTube knocking down Canada’s protective cultural wall

Canada’s creative lobby may have turned its back on the world but that doesn’t mean Canadians are joining them in their quest to hide

YouTube knocking down Canada’s protective cultural wallCanada’s creative lobby may have turned its back on the world but that doesn’t mean Canadians are joining them in their quest to hide behind a big wall of regulations aimed at protecting them from foreigners. A recent study by Ryerson University’s Faculty of Communication and Design, entitled  Watchtime Canada: How YouTube Connects Creators and…

Fans’ expectations of athletes are out of whack

Those who booed retiring Indianapolis Colt Andrew Luck should be ashamed of themselves. Athletes aren’t warriors created by central casting for our weekend enjoyment

Fans’ expectations of athletes are out of whackToo many sports fans view athletes as robots designed to play games for their entertainment. They sit in the stands or on their sofas, a cold beer in their hands, and yell at injured players for being “too soft” and “not tough enough.” They think jocks should just “suck it up” and get on the…

Stop fretting about social media giants and build a competitor

If enough people band together, they can finance a new platform. This is a free and open market

Stop fretting about social media giants and build a competitorAgainst the frenzy of inaccurate and manipulative information consistently roaring through social media sites, the companies that manage these sites – like Facebook, YouTube and Twitter – have been trying to combat misinformation. However, they always seem to be two steps behind. Initially, in an effort to keep up with the sheer volume of material,…

Elections Canada’s limits on free speech a sign of the times

There’s nothing more fundamental to the democratic ideal than the freedom to speak one’s mind and sound as wise or foolish as that happens to sound

Elections Canada’s limits on free speech a sign of the timesThe news that environmental groups have been warned their speech will be regulated during the upcoming federal election campaign has finally drawn attention to the stifling impact of the nation’s most recent election legislation. This latest twist is due to People’s Party of Canada Leader Maxime Bernier, who has expressed doubts about anthropogenic climate science.…

Striving to be a one-stop beauty shop

Elanna Halisky of Rejuve! Health and Wellness talks about how innovative techniques, cutting-edge technology, and passionate, knowledgeable staff drive her business forward

Striving to be a one-stop beauty shopElanna Halisky is owner and operator at Rejuve! Health & Wellness. Tell me about Rejuve Health & Wellness. When you started it and what it does? Halisky: I started Rejuve back in 2003 in the heart of Kensington. Here at Rejuve, we offer a unique treatment for weight loss and detoxification called the Rejuve! system,…
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